Hemp wrap brand P&L Sales Group and popular reusable lighter brand Clipper Lighter are collaborating on an exclusive collection with Mike Tyson and Ric Flair, nostalgic icons, now influential in the smoking space.
P&L worked closely with Tyson and Flair's design teams to create these exclusive lighters highlighting contemporary smoking culture. The partnership for this collection is set for a duration of two years, with enthusiasts treated to new limited-edition designs every few months.
The lighters, available at around $2, aren’t just tools to spark up, they serve as an accessory. Wholesale communities can acquire the full line, and consumers can choose from individual designs at retail outlets. Prices may vary based on location.
“We pride ourselves in listening to consumers and offering them products that resonate with their lifestyles,” P&L Group stated. “Partnering with Tyson and Flair, and introducing these lighters is a testament to our commitment to innovation and quality."
Central to this partnership is Turning Point Brands TPB, the sole distributor of Clipper Lighters in the U.S. P&L Sales Group's relationship with Turning Point Brands extends beyond this project, having partnered with them on various products.
A launch event is set for November, signaling the lighters' roll-out across select national retail and wholesale points.
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