Kiva Sales and Service has partnered with cannabis-focused technology company Lucid Green.
The new collaboration bolsters KSS's mission in advancing the cannabis supply chain through Lucid's 2D barcode technology and encourages other California stakeholders to follow their lead.
"Lucid Green's supply chain technology moves our supply chain beyond what even mainstream sectors are currently capable of implementing," said Brooks Jorgensen, president of Kiva Sales and Service. "Their 2D QR-style barcode platform meets all our needs to deliver best-in-class experiences both internally and externally and solves the most pervasive issues California operators often face."
Why It Matters: Unique QR Codes
The advantage of Lucid Green's technology is that its QR codes are unique for every unit of product.
Individual cannabis-related items that a Lucid Green partner distributes are tagged with an identifying marker.
The technology also creates a geofence for each product, marking where it was made and where it is being sold.
If any counterfeit concerns arise, brands can track the location of their hundreds or thousands of unique units. This brings anti-counterfeit security, authentication and confidence that can make or break brand loyalty.
"We are thrilled to be KSS's preferred supply chain tech partner and expand our stronghold in California," Lucid Green CEO Larry Levy said. "Together, we aim to set new standards of excellence and transparency for the industry."
Now read: EXCLUSIVE: Cannatech Co. Lucid Green Expands COA Integrations To Hundreds Of Testing Labs Nationwide
Photo: Courtesy of Markus Winkler on Unsplash
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