Garden Society's Erin Gore: 'Cannabis As A Wellness Tool'

As the cannabis industry continues to grow at an unparalleled rate, businesses are increasingly striving to differentiate themselves in a crowded market.

One strategy is to promote holistic well-being, not just the plant’s psychoactive effects.

At the upcoming ‘Benzinga Cannabis Market Spotlight: California’ event on Feb. 22, Erin Gore, founder of Garden Society, a California cannabis company, will share her wisdom on creating a cannabis brand that prioritizes the well-being of consumers.

Exploring the Intersection of Health and Cannabis

Gore’s journey into the industry began after experiencing the healing benefits of cannabis firsthand.

Having previously worked in the wine industry, she recognized the similarities between wine and cannabis regarding cultivation, terroir and the importance of storytelling. She also saw an opportunity to create a brand that went beyond the plant’s recreational use and instead focused on the holistic benefits it can provide.

In a panel discussion at a 2023 Benzinga’s Cannabis Capital Conference, Erin discussed her company’s move into the California market, stating, “We built Garden Society as a multi-category product company, gummies, prerolls and chocolates. Realizing our strength in manufacturing, we expanded in California, focusing on quality and cost structure. This allowed us to support other leading brands, adding robustness to our business.” 

Crafting a Brand that Prioritizes Well-Being

Garden Society is a brand embodying Gore’s vision of a cannabis company that promotes wellness. The company offers a range of products, from low-dose edibles to prerolls, all designed to enhance the consumer’s overall well-being.

Gore will discuss her strategies for creating a brand that prioritizes the health and wellness of consumers, including the importance of education and transparency in the industry.

Join Erin Gore at the Benzinga Cannabis Market Spotlight

On Feb. 22, Gore will be a featured speaker at the Benzinga Cannabis Market Spotlight: California. This event is an excellent opportunity to gain insights from industry pioneers and be part of the conversation shaping the future of cannabis.

Hosted at BioScience LA in Culver City, this exclusive gathering promises to be a hub of knowledge, networking, and forward-thinking discussions.

Don’t miss this chance to be part of an event where thought leaders and innovators converge to discuss the evolving cannabis landscape. Register now to secure your place and dive deep into the latest industry trends and opportunities.

Photos: The Garden Society