EXCLUSIVE: 40 Tons Founder Says Cannabis Company 'A Force For Social Change'

At the heart of 40 Tons, a cannabis brand co-founded by Anthony Alegrete, lies a mission beyond selling products. Alegrete, a former cannabis prisoner turned executive and upcoming speaker at the Benzinga Cannabis Market Spotlight: California event, intertwines social justice with business, transforming each product into an advocacy statement. “Our innovative cannabis products are a platform for advocacy; each offering is a statement in itself,” Alegrete told Benzinga, emphasizing the dual focus of quality and social responsibility.

Community First

For 40 Tons, community engagement is part of their business strategy and the heart of their identity. Alegrete outlines how the brand’s commitment to advocacy shapes its product line and partnerships. “Our product selection process is deeply rooted in quality… ensuring that with every success we achieve, we are simultaneously furthering our advocacy for those affected by the war on drugs,” he explains. This philosophy ensures that the brand’s success is directly tied to its positive impact on the community.

Expanding Horizons

Looking ahead, Alegrete shares ambitious plans to extend 40 Tons’ influence. The brand aims to grow its footprint by entering new markets and enhancing educational initiatives. “Education is a powerful tool for lifting individuals and communities, and we’re investing in it heavily,” Alegrete states, highlighting the ‘Level Up’ Career Conferences designed to support job seekers and entrepreneurs, especially those from communities disproportionately affected by cannabis prohibition.

Alegrete says, “This expansion isn’t just about market presence; it’s about bringing our message of advocacy and equity to a wider audience and using our business as a force for social change.”

A Future of Hope

While Alegrete keeps details for the upcoming Benzinga Cannabis Market Spotlight: California event close to his chest, his work with 40 Tons speaks volumes. The brand’s dedication to blending high-quality cannabis products with a strong social justice mission sets a new standard in the industry. Alegrete’s journey from a prisoner to a trailblazing executive exemplifies the transformative power of resilience and dedication, paving the way for a future where business and advocacy coalesce for the greater good.

Benzinga Cannabis Conferences are coming to Los Angeles. Join the Benzinga Cannabis Market Spotlight: California and unlock the future of cannabis at the premier networking event in Culver City on February 22. Connect with top industry leaders like Alegrete, gain insider insights into the investment landscape, and shape the evolving markets in California and beyond. Don’t miss this chance to be at the forefront of the cannabis industry’s growth and innovation! Join now.