From Tech To Cannabis: Respect My Region Co-Owner 'Stumbled Into Cannabis'

Joey Brabo, co-owner of Respect My Region and moderator at the upcoming Benzinga Cannabis Market Spotlight: California, is no stranger to the twists and turns of career paths. After a sudden departure from Microsoft, Brabo found solace and opportunity within the walls of Respect My Region’s first studio. 

His transition from tech to cannabis wasn’t planned. Still, it emerged from a series of rejections that eventually led him to the burgeoning cannabis sector.

“I pretty much stumbled into the cannabis industry… Both companies, Leafly and Diego Pellicer, hired me, and the rest was history,” Brabo told Benzinga.

Innovating at the Intersection

At Respect My Region, Brabo has blended cannabis culture with cutting-edge digital media strategies. From engaging articles to an expansive podcast network, Brabo’s approach is both educational and viral.

“As the head editor and COO for Respect My Region, we blend cannabis culture with digital media in various ways,” he explains. This includes a plethora of articles, podcasts, and digital content that not only educates but also engages the cannabis community. 

Also Read: Mike Tyson’s Marijuana Business Partners With Royal Queen Seeds: Grow Your Own With Exclusive Cannabis Genetics

A Moderator with a Mission

Brabo’s excitement for the Benzinga Cannabis Market Spotlight: California event is palpable, especially as he prepares to moderate a panel on dominating crowded markets.

With a lineup featuring big names like Nishant Reddy of A Golden State and Jason Osni of Old Pal, the discussion is expected to be nothing short of informative.

“The guests on the panel have immense experience in numerous cannabis markets, which means they have powerful insights,” Brabo says. “Our session promises to offer crazy valuable insights into navigating this complex shelf-space landscape.”

Benzinga Cannabis Conferences are coming to Los Angeles. Join the Benzinga Cannabis Market Spotlight: California and unlock the future of cannabis at the premier networking event in Culver City on February 22. Connect with top industry leaders like Alegrete, gain insider insights into the investment landscape, and shape the evolving markets in California and beyond. Don’t miss this chance to be at the forefront of the cannabis industry’s growth and innovation! Join now.

Now Read: CBD-Focused Pharma Co. Innocan Reveals 433% YoY Increase In 2023 Revenue As It Pursues FDA Approval

Photo courtesy of Joey Brabo

Editor’s Note: The headline of the article has been changed to reflect the correct title of Joey Brabo.