Fashion To Flower: How A Streetwear Brand Conquered Cannabis

Josh Hirschey‘s role at Timeless Refinery is a striking example of how focusing on quality and deeply understanding brand loyalty can redefine success in the cannabis industry. His story transitions from the world of lifestyle streetwear to the heart of cannabis culture, where his brand-building strategies and market expansion have become benchmarks.

Brand Loyalty And Consumer Choice

In discussions with Benzinga, Hirschey shared his thoughts on consumer behavior within the cannabis market. Contrary to the belief that lower prices drive sales, Hirschey pointed out, “You’ll find that the top-selling brands are often not the cheapest ones in the state.” This observation underscores the value of brand identity and the connection it fosters with consumers. Hirschey believes in the power of a brand story and its ability to resonate with consumers, making them willing to invest more in a product they feel aligned with.

Expansion Through Reverse Licensing

Timeless Vapes’ expansion strategy is anything but ordinary. Opting for a reverse licensing model, the brand has maintained its identity and guaranteed product consistency across new markets.

Hirschey explained, “This approach provided us with control over our product quality and customer experience,” highlighting the advantage of managing operations directly, even under another entity’s license. This method has allowed Timeless to uphold its standards and adapt quickly to customer feedback and market demands.

Cultivating A National Presence With Local Roots

What sets Timeless apart is its ability to integrate into the local culture of every new market it enters. Hirschey’s approach goes beyond mere expansion; it’s about making Timeless a part of the community fabric. This commitment to local engagement, the brand’s origin in streetwear, and unwavering dedication to quality have cultivated a dedicated following. 

Aspirations And Continuous Change

As we move into 2024, Hirschey’s image for Timeless remains focused on innovation while staying true to the brand’s foundational values. With ambitions to explore new markets and product lines, the priority is to keep the integrity and authenticity that Timeless is known for. For Hirschey, success in the cannabis industry is about creating a brand that resonates personally with its consumers.

Benzinga Cannabis Conferences are coming to Los Angeles. Join the Benzinga Cannabis Market Spotlight: California and unlock the future of cannabis at the premier networking event in Culver City on February 22. Connect with top industry leaders like Hirschey, gain insider insights into the investment landscape, and shape the evolving markets in California and beyond. Don’t miss this chance to be at the forefront of the cannabis industry’s growth and innovation! Join now.

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Photo: Benzinga