Cannabis Education For Baby Boomers Goes Bilingual: Spanish-Language Ads Aim To Destigmatize Use

In an effort to change the conversation around cannabis, the Cannabis Media Council has launched its original "I'm High Right Now" campaign in Spanish. This initiative, aimed at dismantling stereotypes around cannabis use, especially among Baby Boomers, has now been made accessible to the Spanish-speaking community, thanks to the collaboration with Anya Belaval Calimano, a respected figure in Puerto Rico's cannabis scene.

The campaign, known for its fresh approach and humor, seeks to educate and engage the public about the positive uses of cannabis, focusing on older adults. "Our award-winning 'I'm High Right Now' campaign was designed to destigmatize cannabis consumption specifically among Baby Boomers," explains Allison Disney, a foundational force behind the Cannabis Media Council, in conversation with Benzinga. She highlighted the campaign's goal to overcome the barriers erected by decades of prohibition and misinformation.

Strategically supported by Hearst Media and featured on CTPost.com, the campaign has found a perfect platform in Connecticut, celebrating the state's recent embrace of adult-use cannabis sales. It's not just about challenging old misconceptions, it's about fostering open dialogues within communities on the enriching experiences cannabis can offer.

The inclusion of Anya Belaval in this journey adds an invaluable layer by bridging the gap for Spanish-speaking audiences. Belaval's translation work not only honored the campaign's original spirit but also expanded its reach. "It was fun translating this campaign’s wit and humor. With it we’re looking to honor and give access to the Spanish-speaking community to a message that invites us to break stigmas and learn how this plant improves the quality of life of many," said Belaval. This move towards inclusivity marks a key moment in the campaign's evolution, emphasizing its commitment to widespread message dissemination.

This campaign by the Cannabis Media Council is a landmark in the effort to normalize cannabis and educate the masses on its many benefits. Through strategic advertising and partnerships, the council is not just reaching an overlooked demographic but is addressing the remnants of prohibitionist narratives. As this campaign unfolds, it promises to ignite new discussions and transform public perceptions, one ad at a time, demonstrating the transformative power of well-crafted, inclusive messaging in the ongoing discourse on cannabis.