Driving Diversity: Azuca's Commitment To Social Equity Sets New Standards In Cannabis

Under the leadership of CEO Kim Rael, who is also slated to speak at the upcoming Benzinga Cannabis Capital Conference, Azuca has established itself as a leader in the cannabis industry with its innovative ingredients and formulations.

Azuca recently unveiled an initiative to encourage innovation and entrepreneurship among social equity entrepreneurs and micro-license holders, highlighting Rael’s dedication to fostering a more inclusive cannabis industry. This initiative and Rael’s anticipated insights at the conference place Azuca at the heart of the conversation on equity and innovation within the cannabis sector.

The Social Equity Program: A Step Towards Inclusivity

Azuca’s Social Equity Program, unveiled in partnership with ButACake and its CEO Matha Figaro, exemplifies Rael’s vision for a balanced playing field in cannabis. This collaboration introduces ButACake’s Hibiscus Elixir, a standout product utilizing Azuca’s RTD ACTiVATOR® for cannabis beverages, highlighting the program’s potential to boost innovation and market competitiveness for social equity entrepreneurs.

Also Read: International Women’s Day, Native American Leader Reclaims Her Tribe’s Cannabis Legacy

A Leader With A Rael Mission

Rael’s journey from her roles in venture capitalism and at Intel to become the CEO and co-founder of Azuca reveals a pattern of leadership aimed at driving progress through innovation. Her experience spans diverse industries, showcasing her ability to adapt and thrive in dynamic environments. Rael’s current service as vice chair of the board of regents of the University of New Mexico further exemplifies her dedication to community and progress.

Azuca And ButACake: Setting the Stage for Nationwide Impact

The partnership between Azuca and ButACake has already shown promising results, with significant achievements in the edibles space and plans for expansion through CannPowerment. This collaboration enhances ButACake’s market presence and sets a precedent for how companies can support underrepresented entrepreneurs in the cannabis industry.

The Future Of Cannabis: Inclusivity And Expansion

Azuca’s initiative, as part of a broader mission to empower social equity in the cannabis industry, is poised for expansion. The collaboration with CannPowerment in 2024 aims to extend this support to more minority and women-owned businesses nationwide, promoting quality cannabis products that are both accessible and innovative.

Connecting With Top Innovators

As a speaker at Benzinga’s Cannabis Capital Conference, Rael represents the forefront of cannabis leadership, advocating for social equity and innovation. Her participation underscores the conference’s role as a crucial platform for industry leaders to connect, share insights, and drive progress.

Attendees of the Benzinga Cannabis Capital Conference have a unique opportunity to hear directly from leaders like Rael and to engage with the visionaries shaping the future of the cannabis industry. Secure your tickets today and be part of the movement towards a more inclusive and innovative cannabis sector.

The Benzinga Cannabis Capital Conference is returning to Florida in a new venue in Hollywood on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn, and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars — this conference is the go-to event of the year for the cannabis world. Get your tickets now on bzcannabis.com – Prices will increase very soon!

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Photo: Azuca