Garden Society Erin Gore's Pioneering Journey To Craft An Inclusive, Quality-Driven Cannabis Industry

“Less than 1% of women were funded in the last two years compared to all the capital flowing into the market,” Erin Gore, the CEO and founder of Garden Society, begins, setting the stage for a powerful conversation on Benzinga's Cannabis Insider. 

Amidst Women’s History Month, Gore’s insights echo the struggles faced by women in the cannabis industry and also underscore the resilience and ambition driving Garden Society’s success.

The Rise Of Garden Society

Founded in 2016, Garden Society has blossomed under Gore’s leadership. Operating in California, Ohio and New Jersey, the company has established itself as a model of innovation, quality and inclusion.

From being the first woman to work in a chemical factory in Chicago to pioneering a woman-led company in the fiercely competitive cannabis space, Gore’s story reflects a broader mission to advocating diversity in the workplace.

Championing Diversity And Innovation

During the conversation, Gore recalled the stark gender disparities she faced early in her career, which fueled her determination to build a company that champions diversity. This commitment is palpable in Garden Society’s operations, where over 60% of customers are men, attracted by the brand’s exceptional product quality and ethos.

The company’s adeptness at crafting cannabis edibles, pre-rolls and now, with the recent acquisition of Chemistry, vape cartridges and tinctures, speaks to their commitment to expansion and diversification.

Advocating For Federal Legalization And Justice

As the conversation shifted to federal legalization, Gore highlighted the importance of addressing the injustices of the War on Drugs. Moreover, she anticipated the positive impacts of regulation, envisaging a future where traditional financing opens up new avenues for growth and innovation in the cannabis industry.

Ensuring Quality, Safety And A Community-Oriented Vision

Transitioning to the technicalities of manufacturing, Gore shared her rigorous approach to ensuring product quality and safety. Her team’s dedication to continuous improvement and adherence to GMP standards sets Garden Society apart, showcasing how commitment to excellence can pave the way for consumer trust and brand loyalty.

Equally important, Gore’s vision extended beyond product excellence; she envisioned a community-oriented industry where collaboration and inclusivity drive progress. Her insights into the parallels between the cannabis and wine industries, the impact of regulatory standards on consumer safety and the potential of cannabis to fill the gaps left by declining alcohol consumption painted a picture of a dynamic market full of opportunities.

As Garden Society gears up for expansion and new product launches, Gore’s leadership exemplifies the power of quality, innovation and a steadfast commitment to diversity. 

For a deeper dive into Erin Gore’s transformative journey and innovative insights, watch the full enlightening conversation on Benzinga's Cannabis Insider via our YouTube channel.

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