Jimmy Kimmel's 'High Hopes' Series Takes Viewers On Cannabis Business Adventure, Here's Where To Watch It

Hulu has ordered a six-episode series called High Hopes with Jimmy Kimmel's production company Kimmelot at the helm.

The series is scheduled to premiere on Hulu this April 20 – cannabis culture’s high holiday. The business supported by Wheelhouse Entertainment is collaborating with ITV America on the production of the workplace reality series, reported The Hollywood Reporter.

The move comes as no surprise in view of Kimmel's stance on cannabis.

In honor of Snoop Dogg's birthday and his "significant contributions to the popularization of marijuana," last year Kimmel declared the rapper’s Oct. 20 birthday to be "DoggFather's Day” to be celebrated as a "new high holiday."

Now, High Hopes follows "Belarus-born brothers Slava and Mishka and their stoned crew through the trials and tribulations of taking their cannabis business to new heights," according to Disney-backed streaming media.

See also: Snoop Dogg Says He Has Weed Plugs In Every Country: Well, Almost Every Country, Except…

"As one of the oldest cannabis dispensaries in Hollywood, MMD attracts a wild mix of weed-loving customers and is a home away from home for their OG employees who work hard and smoke harder," the description continues.

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This season builds around 4.20 with the main characters seeking to expand their business nationwide and release their top-shelf cannabis brand.

In addition to the ABC’s late-night host, the team behind High Hopes includes executive producers Scott Lonker, Ben Steinbauer and showrunner Ben Steinbauer, along with Tim Cohen-Laurie and Karl Hollandt.

Meanwhile, streaming services like Netflix have formed partnerships with cannabis brands in the past to promote movies like "El Camino" and the series "Disjointed" and "Bojack Horseman."

In 2020, HBO announced a collaboration with several cannabis companies to help promote their animated series, "Close Enough."

Now read: Jimmy Kimmel And Stephen Colbert Crack Up Over Covid-Cannabis Breakthrough

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