Mike Tyson, Ric Flair To Speak At Florida Event On Apr. 17, Promising To 'Get Serious About The Cannabis Business'

Sports legends turned cannabis moguls Mike Tyson and Ric Flair, renowned for their iconic status in boxing and wrestling respectively, are taking the stage at the Benzinga Cannabis Capital Conference in Florida this April 16-17 to discuss their foray into the cannabis industry, revealing business strategies and memorable stories from their journey.

The session, a highlight of the conference held at The Diplomat Beach Resort in Hollywood, Florida, aims to illuminate the path of international expansion and brand licensing within the global cannabis market. Tyson and Flair, now pivotal figures behind the brands TYSON 2.0 and Ric Flair Drip, are set to discuss their ventures ranging from a novel seeds collaboration to launching products that resonate with their distinct personalities, such as Night Bites and Wooooo! Energy drinks, alongside opening cannabis coffee shops and a partnership with Futurola.

"I have been going to Benzinga Cannabis events for a few years now. I am looking forward to coming back this year. This is the place to network and get serious about the cannabis business. Come meet us in Florida," Tyson said, emphasizing the conference's critical role in networking and business development within the cannabis sector.

Ric Flair is also sure to share his journey into the cannabis industry, highlighting his transition from wrestling to launching innovative cannabis products in collaboration with other celebrities like the rapper Future.

Adam Wilks, CEO of Carma Holdco, the parent company of the icons' brands, will join them, offering a deeper dive into the intricacies of navigating international brand licensing and expansion, a testament to the complex landscape of the global cannabis market.

The inclusion of such high-profile personalities in the Benzinga Cannabis Capital Conference underscores the evolving dynamics of the cannabis industry, where the lines between celebrity influence and entrepreneurial venture blur. Tyson and Flair's panel will not only provide unique insights into the importance of strategic partnerships and cultural adaptation but also offer attendees a rare glimpse into the regulatory challenges and opportunities awaiting cannabis brands aiming to expand internationally.

• Don't miss the networking and learning opportunity of the year! Connect directly with industry leaders and key decision-makers, hear and learn from insiders with massive knowledge of the space and anticipate policy shifts that could greatly affect your business. Get your discounted tickets here now or apply to exhibit to get the most out of this event.

This session stands as a beacon for industry professionals, investors and entrepreneurs eager to grasp the nuances of the global cannabis economy. It promises not only to enlighten but to engage, offering stories and strategies from two of the most influential figures bridging the worlds of sports and cannabis.

As the cannabis industry continues to navigate uncharted territories, the insights from Tyson and Flair at the Benzinga Cannabis Capital Conference offer an invaluable perspective on the road ahead. It's an opportunity to learn from the best, to network with industry leaders, and to anticipate the future shifts that will shape the cannabis sector.

For those looking to dive deep into the future of cannabis, to forge connections with key players, and to gain insider knowledge from the experiences of Tyson and Flair, the Benzinga Cannabis Capital Conference is the place to be. With its reputation as North America's premier gathering for cannabis entrepreneurs and investors, this year's conference is poised to set new benchmarks for innovation, collaboration and insight in the cannabis industry.

Photos courtesy of Carma Holdco. Edited by Javier Hasse.

This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.