EXCLUSIVE: Cannabis Tech Company Eyes Expansion In German Cannabis Market Amid Legal Shifts

As Germany has now legalized Cannabis, Genetica, a leading tech firm in the cannabis industry, is strategically positioning itself within this emerging market.

The company’s CEO, Ben York, shared his thoughts on the company’s plans, telling Benzinga, “We’re actively in the process of deploying Flora Match in the German market with a major player.” This move aligns with the medical cannabis market, distancing itself from recreational or illicit market activities.

Learning From The U.S. To Shape EU Strategy

Reflecting on the cannabis legalization trajectory in the U.S., York sees a blend of similarities and differences when considering the European Union’s path. “The gradual and continuous expansion of access to cannabis globally cannot be stopped,” York remarked, suggesting that the U.S. experience will indeed influence the development of the EU markets. However, he noted the disparity between the medical and recreational segments, highlighting the EU’s advanced social cannabis use culture compared to the U.S.

Bridging Gaps In Cannabis Consumption

Genetica’s Flora Match caters to medical patients seeking therapeutic products and recreational consumers looking for new experiences. “For medical market participants, they need to know which products will provide relief,” York explained, emphasizing the platform’s potential to inform and guide consumer choices effectively.

With its eye firmly on the evolving European cannabis market, Genetica is leveraging its innovative technology to meet the diverse needs of medical and recreational cannabis consumers. The company’s strategic movements, particularly in Germany, signal its readiness to adapt and thrive in Europe’s changing legal and consumer landscapes.

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Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars — this conference is the go-to event of the year for the cannabis world. Get your tickets now on bzcannabis.com – Prices will increase very soon!

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