New Multi-State Partnership To 'Attract Customers Seeking Chic, Quality Cannabis Products'

In a recent move, The Cannabist Company CBSTF has announced a collaboration with the female-led brand Flower by Edie Parker, introducing a unique blend of fashion and cannabis to six U.S. states: Arizona, California, Colorado, Delaware, Florida, and Virginia.

This partnership marks Flower by Edie Parker’s debut in these markets, bringing a lineup of stylish cannabis products, including pre-rolls, vapes, and an exclusive range of edibles.

Elevating Women In Cannabis

This alliance showcases creative products and spotlights women’s leadership within the cannabis industry. “The visibility of female-founded and operated companies like Edie Parker is taking support for diversity and inclusion to the next level,” a spokesperson for The Cannabist Company told Benzinga. The initiative aims to challenge traditional industry stereotypes and promote a more inclusive image of cannabis leadership.

Cultural Shift Towards Stylish Cannabis

The collaboration reflects a significant cultural shift, with consumers increasingly seeking lifestyle-aligned cannabis brands. “Edie Parker’s entry into these vibrant markets represents an opportunity to attract customers seeking chic, quality cannabis products that match their aesthetic,” the spokesperson added. This move is poised to change consumer perceptions, integrating cannabis into broader lifestyle and fashion contexts.

A Synergy Of Expertise

Jesse Channon, President of The Cannabist Company and upcoming speaker at the Benzinga Cannabis Capital Conference expressed enthusiasm about the collaboration, highlighting Flower by Edie Parker’s unique position at the crossroads of fashion and cannabis. 

“We’re extremely excited to bring their curated collection of products to new and developing markets,” Channon stated. Brett Heyman, founder and creative director of Flower by Edie Parker, echoed this sentiment, expressing eagerness to introduce their products to more cannabis communities.

The conference is returning to Florida on April 16 and 17, 2024, in a new venue in Hollywood. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn, and grow. 

Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars — this conference is the go-to event of the year for the cannabis world. Get your tickets now on bzcannabis.com – Prices will increase very soon!

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Image: Benzinga