Flora Growth Moves Into EU Market Through Strategic Polish Distribution Deal

Flora Growth Corp. FLGC, a Canadian-based cannabis company and leader in consumer-packaged goods and pharmaceutical distribution announced a distribution deal with Me Raw Trade Ltd. This agreement marks Flora’s entry into the Polish market, leveraging Me Raw’s expertise in navigating the evolving cannabis laws within Poland and the broader EU landscape.

The partnership focuses on the distribution of JustCBD and Vessel brands, promising to enrich Poland’s retail landscape with high-end cannabis and CBD products.

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Rapid Entry Into Poland And Beyond

Under this exclusive arrangement, Me Raw will distribute these brands across Poland’s dispensaries, smoke shops and other retail outlets. The deal, valid for one year with an option to extend, also opens avenues for white-label services with top regional brands. 

Flora retains the right to widen Me Raw’s distribution to include several neighboring countries, enhancing its footprint in the rapidly growing EU cannabis market.

Expansive Potential

The significance of this venture underscores Poland’s emerging cannabis market. With legal cannabis users potentially reaching 1.3 million by 2026 and the medicinal market valued at €2 billion ($2.14 billion) by 2028, the timing seems precise. The region’s vape and vaporizer sector, alone poised for dramatic growth, further stresses the strategic merit of Flora’s expansion.

“Poland is an exceptionally fast-growing cannabis market in the EU and the country has gone to great lengths to become a leader in cannabis regulations in the region,” Clifford Starke, Flora’s CEO said in a press release. “Through Me Raw, we are engaged in conversations with large-scale retailers across the region who are now beginning to adopt a wide range of CBD products and cannabis accessories for which Flora Growth excels.”

Read also: This Cannabis Pioneer Is Ramping Up Its Presence In Germany As Weed Legalization Takes Effect

“This collaboration opens new possibilities for expansion and promotion of products that are expected to be warmly received by Polish consumers looking for innovative and high-quality CBD products and vaporization accessories,” said Andrzej Jankowski from Me Raw, echoing the enthusiasm.

FLGC Price Action

FLGC's shares were trading 3.54% higher at $2.34 per share at the time of this writing around 11:30 AM ET Thursday.

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