California cannabis companies Falcon and Maven have teamed up with third-party fulfillment platform, Nabis.
Nabis said on Thursday that the announcement "marks a trend among the operators in California's turbulent and growing market to relieve pressure and continue to enhance scalability with tech-forward, data-driven, streamlined distribution services."
Why It Matters
As the California market continues to evolve, brands like Falcon and Maven are turning to tech-forward solutions like Nabis' marketplace to make data-driven business decisions, increase logistical efficiencies, cut costs, and streamline supply chain management to scale further across the state and beyond, Nabis said.
"Our goal at Nabis is to offer a suite of resources that eliminate common operational pain points, amplify our partners' existing success, and support their future growth into new markets," Brian Dewey, vice president of revenue at Nabis, said. "We’re honored to be adding such vital players like Falcon and Maven, among many others, to our ecosystem."
See also: Cannabis Delivery Giant Joins Forces With Nabis To Dominate Ever-Changing Marijuana Landscape
New partnerships in cannabis have been one of the driving forces behind Benzinga cannabis events for years. Benzinga Cannabis Capital Conference returns to Florida in a new venue in Hollywood, on April 16 and 17, 2024.
Falcon produces cannabis products in California. Its portfolio includes brands such as Cru Cannabis, High Garden, Jetpacks, Littles and Zip.
Steve Gutterman, Falcon‘s CEO, explained what collaboration with Nabis means for the company launched in 2017.
"Our partnership with Nabis provides an additional layer of support that will help us continue to meet the needs of our valued customers up and down California," Gutterman said. "Adding Nabis into the fold as a distribution option will allow us to provide elevated service to retailers and, ultimately, consumers."
Maven has been serving customers for over two decades. The company cultivates premium, exotic indoor cannabis.
Mike Covington, COO of Maven, praised the new partnership.
"Partnerships that help us continue executing our vision and align with our values are a crucial factor for Maven's growth strategy and long-term success," he said. "Maven drives its pioneering spirit and commitment to innovation beyond just products—we want to normalize and accentuate the transformative power of cannabis."
Now read: New Cannabis Partnership Set To Revolutionize Nevada’s Market As Nabis Acquires Blackbird
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