Dreka Gates Flips Script: From Beats To Buds

Dreka Gates, previously known for managing her husband Kevin Gates‘s music career and upcoming speaker at the Benzinga Cannabis Capital Conference, has carved a new path in the cannabis industry with her venture, Love’s Harvest.

Gates utilized the unexpected break from music tours during the COVID-19 pandemic to cultivate her business, which she passionately refers to as “my baby.”

Emphasizing her deep personal connection to the project, Gates stated, “I knew, at that moment, it was time for me to do my own thing.”

Educating To Change Perceptions

At the core of Love’s Harvest is Gates’ commitment to educate the public about cannabis. By presenting herself as a figurehead of the cannabis community, Gates challenges prevalent stereotypes about cannabis users. “First and foremost, I am using myself as a face of cannabis,” she declared, focusing on erasing the stigma attached to cannabis through her roles as a mother, entrepreneur, and wellness advocate.

Personal Stories Fuel Mission

Gates often hears from women who share how cannabis has significantly improved their health. It further motivates her mission to normalize cannabis use. These testimonials strengthen her resolve to challenge the misconceptions surrounding cannabis. “It is my goal to de-stigmatize the use of cannabis,” Gates remarked, inspired by the impact her products have on users’ lives.

What To Expect

Looking forward, Gates is excited about broadening her brand to include a line of beauty and wellness products under the DREKA label. She is equally enthusiastic about participating in the upcoming Benzinga Cannabis Capital Conference, which aims to educate attendees about the latest industry trends and regulatory changes. “The best part of the cannabis space is that no matter how it continues to grow, there’s always an opportunity to learn more,” she noted.

The Benzinga Cannabis Capital Conference is returning to Florida on April 16 and 17, 2024, in a new venue in Hollywood. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn, and grow. 

Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars — this conference is the go-to event of the year for the cannabis world. Get your tickets now on bzcannabis.com – Prices will increase very soon!

Photo: Courtesy of Dad Grass via Pexels