Zinger Key Points
- AVD rebrands as ACTIVE to better align with its innovative ethos and commitment to quality.
- CEO Alex Kwon and president Michael Brosgart outline the strategic vision behind the new identity.
- Today's manic market swings are creating the perfect setup for Matt’s next volatility trade. Get his next trade alert for free, right here.
Advanced Vapor Devices (AVD), a premier in the cannabis vaporizer technology sector with a footprint across over 400 cannabis companies in the U.S. and Canada, has officially rebranded as ACTIVE, marking a new chapter in its industry presence. This change was announced on Wednesday by the company’s CEO, Alex Kwon, who emphasized that while the brand’s name has evolved, its core team and commitment to quality remain steadfast.
Embracing Innovation And Reflecting Core Values
“Over the years, we’ve grown and nurtured the AVD brand into a symbol of quality, consistency, and innovation in the cannabis industry,” said Kwon in a press release. The rebranding to ACTIVE reflects a strategic move to align the company's identity more closely with its values and the unique qualities of its products. “Our transition to ACTIVE signifies a bold step forward in our journey. While we're incredibly proud of our history, we are now stepping into a new brand identity. One that is as distinct as the products we create and better reflects our approach to the industry, our business, people, and values," he added.
Michael Brosgart, president of ACTIVE, also commented on the rebranding, highlighting its significance in meeting client needs and honoring the cannabis plant. “The rebrand to ACTIVE reflects our proactive approach to meeting the needs of our clients. It also underscores our passion for the beautiful plant and the diverse active compounds we all love,” Brosgart stated. He expressed gratitude towards their customers for their continued support and partnership, looking forward to progressing together under the new brand identity.
The rebranding to ACTIVE does not signify a change in management or products but rather introduces a renewed brand identity that resonates more profoundly with their values and the industry direction.
Image courtesy of ACTIVE.
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Cannabis is evolving—don’t get left behind!
Curious about what’s next for the industry and how to stay ahead in today’s competitive market?
Join top executives, investors, and industry leaders at the Benzinga Cannabis Capital Conference in Chicago on June 9-10. Dive deep into market-shaping strategies, investment trends, and brand-building insights that will define the future of cannabis.
Secure your spot now before prices go up—this is where the biggest deals and connections happen!
