Optimizing The Cannabis Retail Experience With Data-Driven Strategies

Jon Lowen, co-CEO of Surfside Solutions Inc. and upcoming speaker at the Benzinga Market Spotlight in New Jersey, stressed the importance of using technology to customize the retail environment for customer satisfaction during a recent panel at Florida’s Benzinga Cannabis Capital Conference.

Technology’s Role In Personalized Retail

Lowen discussed how technology can improve the shopping experience for cannabis consumers.

“We want those product listings to show up first,” Lowen explained, prioritizing products such as flowers and pre-rolls that customers have previously shown interest in. This method enhances customer satisfaction and maximizes sales effectiveness by aligning product displays with consumer preferences.

He continued, “We want those products that they're the most interested in based on maybe previous exposure to different purchases or interests that they've shown up from a data perspective so that we can create this continuous flow of communication and content.”

Leveraging Consumer Data For Effective Marketing

At Surfside Solutions Inc., Lowen spearheads efforts to harness data to comprehend and anticipate consumer behaviors, enabling cannabis retailers to offer a tailored shopping experience. By analyzing past purchases and interests, his company aids dispensaries in showcasing the most relevant products to their clientele, thus improving retention and sales figures.

Scheduled Appearance In New Jersey

Lowen is scheduled to share his expertise at the upcoming market spotlight event in New Jersey, set for June 17 at the New Brunswick Performing Arts Center. This event is anticipated to be a crucial venue for cannabis industry stakeholders eager to apply advanced strategies for success in a competitive market.

Participants will benefit from Lowen’s wisdom on employing technology and data to improve customer experiences and operational efficiencies in the cannabis industry. The event will also address topics such as the dynamics of New Jersey's cannabis market, regulatory frameworks, and the introduction of cannabis lounges as new tourist attractions.

Facilitating Connections Between Cannabis Professionals

The Benzinga Cannabis Market Spotlight aims to provide substantial networking opportunities, connecting entrepreneurs, investors, and professionals with industry leaders like Lowen. With the cannabis industry expanding in New Jersey and nearby states, the knowledge shared by experienced professionals such as Lowen is invaluable for those aiming to impact this market immensely.

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Cannabis rescheduling seems to be right around the corner. Want to understand what this means for the future of the industry? Hear directly for top executives, investors, and policymakers at the 19th Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9. Get your tickets now before prices surge by following this link.

Photo: Courtesy of Kampus Production via Pexels.