How One Of NJ's First Medical Cannabis Flower Entered The Adult-Use Market

In a recent development within New Jersey’s cannabis industry, HillviewMed Inc., initially a medical cannabis supplier, has announced its expansion into the recreational cannabis market. This move introduces their established product line, Hillview Farms, which includes cannabis flowers and pre-rolls, to a broader consumer base across the state.

Operational Expansion and Market Response

Ken VandeVrede, CEO of HillviewMed, leads the company, which was among the first recipients of a post-2019 Request for Applications to transition from license approval to market sales. Hillview Farms products, previously available to medical consumers, are now accessible in 10 dispensaries, with plans to expand to over 100 by the end of the year.

Consumer Demand and Product Availability

The expansion meets increasing consumer demand for accessible, high-quality recreational cannabis. Hillview Farms offers six varieties of cannabis flowers, encompassing Indica, Sativa, and Hybrid strains, aiming to cater to a broad range of preferences across New Jersey.

Regulatory Environment and Economic Implications

The move by HillviewMed to expand into the recreational market follows changes in New Jersey's cannabis regulations, which now support the growth of both the medical and recreational cannabis sectors. These regulatory adjustments aim to provide safer, regulated access to cannabis and contribute to the state's economic growth.

New Jersey’s Growing Market

The Benzinga Cannabis Market Spotlight: New Jersey will be held on June 17 at the New Brunswick Performing Arts Center. This event is expected to draw attention to the evolving cannabis market in New Jersey and provide a platform for industry leaders to discuss market trends, regulatory changes, and business opportunities in the state's expanding cannabis industry.

HillviewMed’s entry into the recreational market marks a significant shift in New Jersey’s approach to cannabis, reflecting broader trends of market adaptation and regulatory development that could influence future economic and legal landscapes in the state.

Now Read: New Jersey’s Cannabis Market Set To Reach $1B Valuation With ‘Favorable Tax Framework’

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Cannabis rescheduling seems to be right around the corner. Want to understand what this means for the future of the industry? Hear directly for top executives, investors, advocates and policymakers at the 19th Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9. Get your tickets now before prices surge by following this link.

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