This July the California State Fair, for the first time ever, will integrate onsite cannabis sales and consumption.
"Hosting cannabis sales and consumption is a groundbreaking milestone in destigmatization by facilitating a deeper connection between consumers and the farmers who cultivate their products with such care," said Lauren Carpenter, co-founder of Embarc, the fair's partner in facilitating onsite sales and consumption. "Joining James Leitz, pioneer of the educational exhibit and competition for the past two years, on an expanded competition and experiential dispensary is a major step forward for responsible normalization."
This year’s cannabis competition was expanded to include product categories for pre-rolls, concentrates, cartridges, edibles, beverages and wellness products in addition to flower, enhancing the science-based testing with additional judging by a panel of experts. This year’s CA State Fair runs from July 12-28.
The initiative builds on legislation signed by Gov. Gavin Newson allowing for licensed cannabis events to take place.
As of 2022, the California State Fair has boasted outstanding cannabis, in addition to being recognized as the best in agriculture, wine, craft beer, olive oil and cheese. 2022 was the first time ever, the CA State Fair announced the inaugural award-winning cultivars and cultivators from throughout the Golden State. Growers from the North Coast made a big showing, particularly in the outdoor category. Simultaneously, the CA State Fair introduced an educational cannabis exhibit.
See also: California Lawmakers Back Cannabis Cafes To Help Tax-Burdened Businesses
What To See
The cannabis exhibition hall for state fair attendees ages 21 and over is packed with educational information about the state's cannabis history and exhibits of top California brands and farms.
Those lucky enough to attend can scan QR codes to learn more about Golden Bear award-winning products, add items to a virtual shopping basket and purchase them at Embarc's on-site dispensary.
The area features a 30,000-square-foot consumption lounge, accessible via a designated walking path, to provide adults over 21 with an opportunity to try the winning products from among the diverse farms and brands across California.
To meet entrepreneurs behind these brands, come join us at the upcoming Benzinga Cannabis Capital Conference, which returns to Chicago this Oct. 8-9. Get your tickets now before prices go up by following this link.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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