Weedmaps And Blaze's New Global Cannabis Catalog Will Make Life Easier For Retailers

Cannabis-focused tech company WM Technology, Inc. MAPS, known as Weedmaps, and marijuana retail technology provider BLAZE Solutions, Inc., announced a strategic partnership on Tuesday that integrates Weedmaps' product database with BLAZE. The result is a Global Product Catalog for BLAZE's point-of-sale and e-commerce menus.

Why It Matters

By connecting BLAZE with Weedmaps' catalog of over 340,000 unique products retailers will now have a reduced need to manually enter product data, resulting in greater operational efficiency, accurate and consistent information and a better consumer shopping experience.

"This global catalog builds on our mission to provide enterprise features that increase operational efficiencies and normalize data across multiple retail locations," Chris Violas, CEO of BLAZE said. "During development, our product team took a new approach to utilize product data directly from the brands that made them, making Weedmaps the obvious choice for this partnership given their scale."

See also: Weedmaps Pioneers Fresh Cannabis Research To Enhance Consumer Experience

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The Weedmaps and BLAZE catalog integration simplify the inventory creation process by auto-populating product information including images and descriptions, to name a few.

Duncan Grazier, chief technology officer at Weedmaps called the move a significant step in the development of a "universal product catalog for operators and cannabis consumers that delivers on breadth, depth, accuracy, and quality."

"As our industry continues to grow, data standardization ensures retailers have the right products, at the right location, all at the right time, providing them with the ability to standardize and visualize product data so they can appropriately act on it," Grazier added.

Now read: Unparalleled 4/20: Weedmaps Unveils Consumer Trends Ahead Of Cannabis Industry’s Biggest Holiday

MAPS Price Action

Weedmaps' shares traded 2.49% higher at $1.035 per share at the time of writing on Tuesday morning.