Snoop Dogg's Death Row Cannabis, an extension of Death Row Records (DRR) is launching a limited edition 2Pac collection in honor of Tupac Shakur, DRR's legendary artist.
When Snoop Dogg took over Death Row Records in 2022 he vowed to restore the label to its former glory, championing artists, hip-hop and cannabis culture – the promise now fulfilled. Tupac Shakur joined DRR in 1995 and soon became one of the most influential rappers of all time. Beyond his music, Tupac was a powerful voice for political and social change, using his platform to advocate for Black America. Tupac was murdered in 1996.
Snoop Dogg and Tupac have a long history that goes beyond the label, with Tupac famously giving Snoop his first blunt, a story Snoop recalled as he inducted Tupac into the Rock & Roll Hall of Fame in 2017.
“That first blunt sparked a friendship that ran deep,” Snoop said. “We'll always have his music, but this is another way I can bring what was meaningful to 2Pac to his fans.”
Read Also: Snoop Dogg To Open Weed Stores In LA, Amsterdam, Named After Iconic ‘Smoke Weed Every Day’ Motto
Limited Edition Offering
In addition to the crowd favorite Alien OG jarred flower, customers will receive one of four never-before released collectible photos of 2Pac in front of a DRR graffiti-covered wall, as well as a DRR matchbook, recreated precisely from the shoot.
This exclusive release will initially be available in select California dispensaries by Friday, July 19th, with a planned release in Michigan through their partner, Pleasantrees, later this year.
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Photo: Courtesy of Death Row Cannabis
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