Rolling Into Cape Cod: Minority-Owned Cannabis Delivery 'Tribal Fire' Dishes Out Secret Sauce For Investors

In the heart of Cape Cod, Massachusetts, Tribal Fire, a Native American-owned cannabis delivery service, is blazing a trail in the fast-growing cannabis industry. Founded by Chef John Marcellino, a member of the Mashpee Wampanoag tribe, and his wife, this family-run business stands out in a market that poses significant challenges for minority entrepreneurs.

As investors set their sights on the Massachusetts cannabis market, Tribal Fire offers key insights. Marcellino’s journey underscores the value of community partnerships, navigating strict regulations while meeting increasing demands for discreet, high-quality cannabis delivery.

Strategic Advice: Find The Right Partner 

Securing funding was a major challenge for Marcellino. “We were dead in the water," he said, noting the difficulty of raising capital while living on Massachusetts' only tribal reservation. Although he completed the required paperwork and training with the Cannabis Control Commission (CCC), building the facility proved to be an even greater hurdle.

The turning point came when cannabis company Theory Wellness provided a $250,000 grant, allowing Tribal Fire to move forward. “It's hard to go to banks in this industry," Marcellino said. Thanks to this support, Tribal Fire officially opened on August 23, 2023.

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Delivering Cannabis In Massachusetts

For now, Marcellino's team delivers only Theory Wellness products with the idea to expand in the future "We focus on Theory Wellness because it's a fantastic product, but we do have the option to carry others," he said. 

What sets Tribal Fire apart is its commitment to discretion and customer care, targeting a niche market of users who prioritize privacy. "About 25% of our customers are people like clergy, police officers, or state workers who don't want to be seen walking into a cannabis store," Marcellino said.

He added that their service plays a critical role in promoting safety, especially during late-night hours. "We often get calls from people who are already partying and don't want to risk driving out to get more alcohol or visit a cannabis store.” 

By delivering discreetly, Tribal Fire provides a safer alternative for those who might otherwise drive under the influence. "In a few years, I believe we'll have solid data showing that our service is helping prevent accidents and keeping people out of trouble."

The Cost Of Compliance 

Tribal Fire’s unique selling point extends beyond its delivery model. "We are the Mercedes-Benz of cannabis delivery in Massachusetts," Marcellino joked. But behind that confidence lies a meticulous approach to security and compliance. 

The company operates from a state-approved facility, outfitted with 14 cameras, motion detectors and a generator to ensure operations remain secure even during power outages. The’ve also invested in a steel-reinforced walk-in vault and delivery vehicles equipped with cameras and GPS tracking. All drivers wear body cameras to comply with legal requirements. “Security is our number one concern, and we've ensured we meet every standard,” Marcellino said.

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Expanding In Cape Cod's Elite Market

Tribal Fire is strategically positioned for growth in Cape Cod, a prime destination for affluent tourists. Despite the challenges, Marcellino envisions exciting expansion opportunities, including packaging services and cannabis consumption lounges. With Cape Cod's reputation as a luxurious getaway, the potential for a high-end cannabis dining experience is immense.

“We have room for growth. Space for packaging, and I'm also interested in starting a consumption restaurant," Marcellino said, blending his culinary expertise with cannabis-infused cuisine. "I make a great lobster roll. Imagine that with a cannabis cream sauce," he joked.

Tribal Fire offers an entry point into a thriving tourism market. Positioned in one of Massachusetts’ most iconic coastal destinations, the business is primed to attract a clientele seeking discreet, high-quality cannabis experiences.

Marcellino is open about needing additional financial support to bring his vision to life. "We're looking for investors. We want to grow. We're ready for it."  

Takeaway For Investors

The Massachusetts cannabis market remains one of the most tightly regulated in the U.S., but with the right support, businesses like Tribal Fire are proving that it's possible to succeed. Marcellino's advice for other entrepreneurs looking to enter the industry? “Be honest. Tell your story. People want to help you, especially in this industry. There's a lot of good people out there who want to see you succeed," he said.

Tribal Fire's journey is far from over, but its early success serves as a beacon of possibility for others. “We're saving lives, preventing problems, and giving people options. That's what we're all about,” Marcellino said.

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