Metrc To Support Virginia's Regulation Of Medical Marijuana Market, Signs New Track-And-Trace Government Contract

The U.S.-based provider of cannabis regulatory technology systems, Metrc announced a new contract on Thursday with the Commonwealth of Virginia to support the regulation of its medical cannabis market.

"As Virginia continues to strengthen its medical cannabis market, we are excited to support and enhance its program through our state-of-the-art track-and-trace platform, which will enable regulators to conveniently and securely track, store and retrieve critical data points from operators statewide," stated Michael Johnson, CEO of Metrc. "Our team at Metrc looks forward to working alongside the Virginia Cannabis Control Authority and state licensees to ensure a regulatory framework where patients are guaranteed safe consumption and licensees are provided an environment to thrive."

Metrc's track-and-trace platform provides transparency to ensure regulatory compliance, help combat the illicit market and safeguard the health and well-being of Virginia's patients. This is accomplished by facilitating data collection and regulatory insight for the state's medical cannabis market. The Metrc system enables licensed operators to track all activities impacting the status of a plant or the creation of cannabis-based products, including origin, testing results, handling and chain-of-custody information via the company's RFID tracking model and software-as-a-service (SaaS) system. The information is then easily accessible to state regulators.

Additionally, Virginia licensees will have access to the newly launched Metrc Retail ID functionality. This provides businesses with the option to generate compliant labels with QR codes for item-level identification and allows patients with a smartphone to scan and access product information such as lab results, product origin and more.

Read Also: Metrc Enters Track-And-Trace Cannabis Contract With A Tribal Government Via Partnership With California Native American Tribe

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Metrc holds exclusive government contracts in every region of the U.S., and while these areas have diverse regulatory frameworks, each jurisdiction shares the common goal of ensuring safe legal cannabis markets. The company will continue to partner with these markets to provide a data solution that streamlines compliance, protects the public and builds trust in the marketplace.

In August, Metrc launched a solution to improve the cannabis supply chain by offering item-level visibility and significant labor savings. The feature combines advanced software, RFID, customer support and a secure database to track cannabis from growth to sourcing product information directly from Metrc, thus ensuring consumer visibility and boosting public safety and confidence.

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