Acxiom and Return Path Raise the Bar on Advanced Email Deliverability

Acxiom Corporation ACXM today announced a partnership with Return Path to integrate Return Path's advanced email deliverability tools into the Acxiom Impact-X Email solution suite. Acxiom, which recently received a perfect score for email delivery monitoring in the Forrester Wave: Email Marketing Service Providers, Q4 2009, will work closely with Return Path to ensure that its clients continue to benefit from Acxiom's history of optimal inbox placement. New capabilities include sophisticated and flexible inbox placement reporting and the ability to preview email rendering on more than 50 of the most popular regional, global and mobile email ISPs. "Our data shows that Acxiom Impact-Xalready outperforms the industry average inbox placement by as much as 10 percentage points," said George Bilbrey, co-founder, President, Return Path. "With this new install, Acxiom is seeding all of its outbound campaigns so it can monitor inbox placement rates (IPR) at a very granular level, which places them in an elite and forward-thinking position amongst the top Email Service Providers in the market today. We are very pleased to team up with Acxiom to continue their leadership by ensuring that legitimate email makes it to the inbox. By continuing to optimize based on inbox placement rates, rather than just relying on bounce rates, Return Path and Acxiom are empowering marketers to improve the inbox experience for subscribers everywhere."