Sam’s Club Adds Wi-Fi As A Marketing Tool

Free Wi-Fi has been a marketing tool at restaurant and beverage establishments including McDonald’s MCD and Starbucks SBUX. Now Walmart WMT has decided the service will help it attract and retain customers. Wi-Fi, a simple way to distribute broadband, has become an important glue to bond stores to consumers.The Sam’s Club division of the world’s largest retailer will offer free Wi-Fi provided by AT&T T. All Sam’s Clubs will have the service by November. The company said the service will allow its “members greater use of their Wi-Fi enabled smart phones while shopping and enable associates to demo new IPTVs as well as other internet connected devices in real-time. Members may view their favorite web application such as Facebook, Pandora or Vudo on large screen TVs to better understand how it would appear at home.” Put simply, it is a sales tool that costs Sam’s Club very little to offer and may improve traffic to consumer electronics areas of its stores. To read the rest, head over to 247WallStreet.com