Apple AAPL announced it will be holding an event in San Francisco on Sept. 1, as it sent out invitations to the media today.
Speculation is running rampant as it could be updating any one or a number of its products. September has historically been the time when the company announce a refresh of its iPod lineup.
There are rumors that a new version of Apple TV, dubbed iTV, are also in the works.
Apple shares are slightly up on the day, gaining 7 cents to trade at $240.00.
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