FINXFLO, A Hybrid Liquidity Aggregator Launches, Lists FXF At PancakeSwap And JustSwap

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

FINXFLO is now live. Users can begin trading BTC, ETH, USDC, and USDT, as per a press release on August 2.

Prioritizing Compliance, Lowering Barrier to Entry
The platform, a DeFi and CeFi liquidity aggregator, prioritizes compliance and enforces Know-Your-Customer (KYC) rules. Users can aggregate cryptocurrency prices sourced from over 25 exchanges under one verified account and a wallet.

FINXFLO creators expect this to reduce the cost of trading, especially for new traders who find it challenging, even overwhelming, to navigate the crypto labyrinth. FINXFLO has 1-2-4 trading views, a friendly interface, low latency, and rich data analytics, enabling intelligent investment decisions by traders regardless of their starting capital.

James Gillingham, the CEO, said the platform's launch is an "incredible" milestone and would be a "monumental checkpoint" in the entire cryptocurrency ecosystem, leveling the trading field.

"The launch of FINXFLO will be a monumental checkpoint for the entire cryptocurrency ecosystem, setting a new standard, bringing fairness, and leveling the playing field. With more mainstream interest in the space, it is critical that we are primed to deliver an experience that can match their expectations. FINXFLO offers powerful analytics and a user-friendly interface that will not only attract new users but also retain them."

Regulators Tightening their Screws on Cryptocurrency Exchanges
Although cryptocurrency exchanges form a critical cog, there is increasing pressure from regulators for compliance. Recently, authorities, especially in the U.S., have been cracking down on some of the world's most prominent spot and derivatives cryptocurrency exchanges demanding compliance and protection of trader interest.

As a result, most exchanges are tightening their KYC screws, demanding users verify their accounts by submitting relevant documents. Users who can't comply have reduced withdrawal limits. In derivatives exchanges, leverage levels have been significantly toned down.

Amid this, leading cryptocurrency exchanges have thus far successfully secured funds from attackers. With no significant hacks dominating headlines, the FINXFLO platform also says it shall prioritize the security of its clients' funds. They have revealed that they are working with some of the world's leading blockchain security protocols and custody providers.

FINXFLO Building Bridges and Attracting New Partners
FINXFLO is an institutional-ready platform where traders can access deep liquidity aggregated from over 25 CeFi and DeFi ramps. Due to low trade latency, use of their proprietary smart routing trading algorithm, low trading fees, institutional-grade security, and the platform's inclination for compliance, FINXFLO attracted some of cryptocurrency's leading market makers and hedge funds, including BK Capital, on launch.

The hybrid liquidity aggregating platform has also added five liquidity providers, including Huobi and LMAX. Additionally, it is investing in compliance, ensuring it is up to par with stipulated standards while also coping with the fast-evolving nature of the sphere's regulatory landscape. The goal, according to the press release, is to protect the interest of their traders.

FINXFLO currently supports BTC, ETH, USDT, and USDC. However, they plan to enhance the user experience by adding 14 new trading pairs in the coming weeks. At the same time, they have built Ethereum-Tron and Ethereum-Binance Smart Chain (BSC) bridges while listing the exchange's token, FXF at PancakeSwap and JustSwap—two of the largest DEXes on BSC and Tron, respectively.

Crypto Will Evolve Independently
The immediate goal of FINXFLO is to register cumulative trading volumes of over $1 billion in the first year of operations. Accordingly, they plan to integrate with Trading View, release a mobile application, introduce new features, tap new partners, and even support cross-chain trading as part of their roadmap.

FINXFLO’s medium-term objective of being a critical player in the sphere is not far-fetched. In a recent interview, the CEO, James Gillingham, said that cryptocurrency—a new asset class-- will evolve independently, setting its out-trend as more rules are implemented to cover traders’ interests. He observed that traders, at the end of the day, need a market that is “fair, legitimate and transparent.”

You can read the whole interview below:

Q1. We have seen some dip and recovery from both traditional and crypto markets recently -- how strong is the correlation between crypto and the stock market?
Cryptocurrency is meant to be an uncorrelated asset from the stock market. However, the current state seems to suggest otherwise. 
At the beginning of 2021, the correlation was relatively high, meaning when crypto went up, stocks were up and vice versa. But as of now, the correlation between crypto and the stock market is breaking down.

Q2. Do we expect this correlation to strengthen or become less meaningful in the next 5 years?
With the rapid evolution of the digital asset class, this correlation will become less meaningful. The market will mature and set its own trends. It will become more accessible to the mainstream audience, and more regulations will be put in place to safeguard consumer interests. At the end of the day, we need a cryptocurrency market that is fair, legitimate and transparent, and that is the vision that I set out to achieve when I founded FINXFLO.

Q3. There are clearly more retail crypto investors and Social Media is driving investing behaviour - do you expect more "dumb money" to pour into traditional markets as well as crypto? does a greater number of retail investors add instability to the market?
There is a growing demand for cryptocurrency and investors are getting more savvy with their investment decisions. Many take to Telegram, Twitter and YouTube to get the latest cryptocurrency updates and movements. So no, I don’t think the retail investors will add instability to the market.

I do believe that we can help retail investors make better decisions though. At FINXFLO, we have created an industry-leading trading platform that provides both retail and institutional traders with access to 25+ CeFi and DeFi exchanges. Our proprietary smart order routing algorithm mitigates price fluctuations by distributing customer orders across multiple exchanges to retrieve optimal buy and sell prices with minimal slippage.

Q4. As more traditional funds look to enter the crypto space, how big an opportunity is tokenization of traditional assets?
As we are shifting towards a decentralized economy, tokenization has fundamentally changed the way we invest and raise funds. From higher cost efficiency to leaner trade financing options, there are different opportunities arising from the tokenization of assets.
However, security is integral in the process of tokenization of assets, and is absolutely our top priority. This is why we partner with world-leading, cutting-edge, audited, insured and regulated custodians to make sure our clients’ cryptocurrency assets are safe.

Q5. Where do you expect to see the biggest impact first?
I would say the banking sector. We are seeing traditional financial institutions jumping on the cryptocurrency bandwagon, because there is growing interest from their clients in cryptocurrency. They are introducing these new digital assets to their customers while trying to adhere to regulations.

The surge in institutional interest strengthens the value proposition of FINXFLO as we are a regulated entity and are fully committed to adhering to the strictest global regulatory standards.

Q6. What will tokenization/digitization of assets mean for the funds? for the retail investors?
Tokenization would open up opportunities for faster and cheaper transactions, especially those completed with smart contracts. With tokenization, there will also be greater liquidity, accessibility, and transparency.

Our FXF token is exactly that. A natural blockchain 3.0 asset that is tradeable on Binance Smart Chain, Ethereum, and TRON networks simultaneously, our multi-chain token achieves full interoperability. This means that FXF token holders enjoy faster and cheaper transactions on the blockchain network of their choice.
 

Image by WorldSpectrum from Pixabay

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.