Best Crypto PR Agencies You Must Know

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

Public relations is the lifeblood of any industry. Companies, service providers, and developers need to make the audience aware of what they bring to the table. Numerous PR agencies provide a compelling service in the crypto and blockchain world, however, few have the experienced team and network to make a crypto project shine. The crypto market is saturated and in order to rise above the noise, you want to have a great PR agency at your side.

Crypto PR agencies play a crucial role in keeping your brand top of mind when folks are trying to figure out which token to buy or which brand to support. Even if not every news outlet picks up every press release sent to them, continuing to be a part of the ongoing conversation is key, especially in an industry that’s so quickly changing. Moreover, a great crypto PR agency can facilitate headlines, coverage, thought leadership pieces, and other solutions to give brands the credibility they need in this space. 

For those looking into hiring crypto PR agencies, finding the ones that provide the best service and have an existing relationship with journalists and outlets is paramount. However, It is equally crucial to look at what other services they can provide. A distribution of PRs alone will not make a company stand out. These days, a crypto PR agency needs to offer a variety of services and reach the desired target audiences. 

Finding The Right Crypto PR Agencies

Today, the industry is home to over a dozen different crypto PR agencies helping brands reach their target audience. Every company does things differently from the next, as there is no clear-cut solution in this industry. By using new approaches, innovative technologies, and strong team backing efforts, these following crypto PR agencies are getting a lot of praise lately. 

SlicedBrand 

The name SlicedBrand may ring a bell, as it is a global PR agency with an award-winning team that focuses on and specializes in technology, therefore you can be sure that they will not only bring results but will also understand your product. The team deeply understands the field of blockchain and cryptocurrency and its core team has been working in the space for years. SlicedBrand prioritizes a strategic storytelling approach to create a bond between brands, publications, and their readers. 

SlicedBrand’s CEO and team were chosen as Business Insider's Top PR Pros in the Tech Industry in 2020. The team has helped numerous clients, including the IOTA Foundation, Finoa, Bancor, Theta, Waves, and others, reach the audience they want and need. 

If you like to get the royal treatment, then this is the firm for you. Here you’ll be working directly with the CEO and VP themselves, who will both be utilizing all of their know-how, strong connections, and experience to get you the best results possible. Moreover, the company opts for a multi-pronged approach in services, including a comprehensive PR strategy, speaking opportunities, thought leadership writing, ongoing commentary opportunities to keep your name in the headlines, pitching top crypto podcasts, and more. 

FINN Partners

The team behind FINN Partners has not only established one of the top crypto PR agencies, but they also prioritize the human aspect. As a result, all of FINN Partners' clients can benefit from an optimal experience, workflow, and result. Moreover, the firm has received global recognition as "best agency to work for" and "best place to work"in 2020 and 2021. Dedicated people who enjoy their work will often get the best results in any industry. 

Services provided by FINN Partners include advertising, brand strategy, corporate communications, influencer marketing, public affairs, and more. In addition, the team has expertise across multiple fields, including technology, cryptocurrency, and blockchain. Notable clients include Jack Daniel's, Interos, Nutribullet, Carnegie Mellon, and more. Moreover, FINN Partners has acquired other marketing agencies in crucial regions, ensuring crypto and blockchain firms can reach targeted audiences. 

Edelman
Edelman is a global communications firm partnering with businesses and organizations globally to promote and evolve brands and reputations. The company has built up a network of 6,000 employees across several dozen officers to provide optimal coverage. Moreover, the agency has expertise in several dozen fields, including technology and financial services. That vast expertise allows the company to be a suitable crypto PR agency for projects and companies. 

The service package spans brand journalism, predictive intelligence, media relations., start-up development, and much more. Edelman has worked with reputable clients such as Ikea, AstraZeneca AZN, Samsung (KRX: 005930), Taco Bell, etc. The portfolio confirms Edelman can become one of the top Crypto PR Agencies as they have a way of suiting the needs of brands and delivering the results. 

Conclusion

It is crucial to depend on Crypto PR agencies in order to make mainstream users aware of this space. As media outlets primarily seem to focus on the negative news, providing a more balanced overview of what goes on is essential. In addition, there are numerous worthwhile developments, changes,  and improvements that deserve positive exposure. With the help of these three crypto PR agencies, getting the word out becomes a lot more straightforward.

Moreover, the industry needs PR agencies that provide multiple services and have a proven track record. Growth from within the industry itself often will not yield the best result. It is better to go with agencies that know the ins and outs across various sectors. Crypto and blockchain can be adapted to suit many use cases, and so should crypto brand strategies. Go with the experts if you want to achieve your goals in the most efficient manner.

Image Sourced from Pixabay

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.