SAND Crypto Token Rallies 40% After Adidas Originals Hints At Metaverse Partnership

The Sandbox’s SAND/USD native crypto token rallied 40% on Tuesday to an all-time high of $5.46.

What Happened: SAND’s rally came after Adidas AG ADDYY Originals hinted at potentially building the metaverse on The Sandbox.

adiVerse anyone? 

What should we build, together in @TheSandboxGame? � https://t.co/VbAdIi9cxN

— adidas Originals (@adidasoriginals) November 22, 2021

The Sandbox is a play-to-earn blockchain game that allows users to buy, sell, build and create digital assets on its decentralized platform. The SAND utility token facilitates transactions on the platform.

Year-to-date, SAND has rallied over 15,000% and risen to a market cap of $4.8 billion.

In the last month alone, SAND has seen its price surge by over 600% as “metaverse tokens” enjoyed significant price rallies.

The market-wide shift in interest towards metaverse tokens was largely triggered by Facebook’s name change to Meta Platforms Inc FB which was followed by a number of companies unveiling plans to “build the metaverse.”

Earlier this month, The Sandbox raised a $93-million Series B investment round led by SoftBank Group Corp’s SFTBY Vision Fund 2.

The investment also marked the fund’s first investment in a company that issues its own cryptocurrency.

SAND Price Action: At the time of publication on Tuesday, SAND was trading at $5.20 with a daily trading volume of $5.2 billion.

Photo by Max Letek on Unsplash.