LeBron James, Larry David And QR Codes: The Star-Studded Crypto Super Bowl Commercials

The final game of this year’s National Football League season featured the Cincinnati Bengals playing against Los Angeles Rams.

The Rams won 23-20 but it wasn't just they who shone on Sunday night. Cryptocurrency advertisements in the Super Bowl LVI turned out to be a star-studded affair, drawing a high amount of attention.

Here are some top ones.

LeBron James In Crypto.com Ad: Professional basketball player LeBron James appeared for Crypto.com. The advertisement, set in 2003, has James talking to his younger self in the latter’s bedroom.

In his moment of truth, @KingJames called it.

Fortune Favors the Brave #FFTB pic.twitter.com/Snhpit3vnh

— Crypto.com (@cryptocom) February 14, 2022

The advertisement plays on Crypto.Com’s “Fortune Favors The Brave” theme. Similarly themed advertisements featured Matt Damon last year.

“I can’t tell you everything,” the older James says in the advertisement, adding, “but if you want to make history, you’ve got to call your own shots.”

See Also: How To Buy Bitcoin (BTC)

Larry David For FTX: Comedian Larry David featured in a hilarious compilation that has him hating all major innovations throughout history — including cryptocurrency.

David plays a serial "pooh-pooher," who says no to the wheel, forks, moon landings and, of course, cryptocurrency.

FTX said on Twitter Sunday that the next big thing is here, even if Larry can’t see it. Using Bitcoin’s BTC/USD symbol in “big” for emphasis, the cryptocurrency trading platform also threw in a giveaway of 7.54 BTC or approx $41,907.40 to celebrate it.

The next ₿ig thing is here, even if Larry can’t see it.

We’re giving away 7.54 #bitcoin right now to celebrate!

How to enter:
1) Watch our ad!
2) Follow us
3) Retweet this by 11:59 pm EST

Four lucky winners! #FTXContest

No Purch Nec. Subject to T&C: https://t.co/7oCC4YUk0M pic.twitter.com/RosZS0HZAS

— FTX (@FTX_Official) February 14, 2022

A QR Code For Coinbase: No celebrities were hurt during the filming of the commercial for Coinbase Global Inc COIN. Instead, they featured a moving QR code set on a black background coupled with what can only be described as peppy video-game music from the eighties. 

Coinbase spent $14 million on the QR code commercial.pic.twitter.com/7ANk3nmC47

— Front Office Sports (@FOS) February 14, 2022

The advertisement generated plenty of buzz because it led to an outage of Coinbase’s app. 

Coinbase is also holding sweepstakes, extended to its existing users, until 11.59 p.m. PST on Feb. 27. It is giving away three prizes of $1 million each in BTC; also on offer is a $15 giveaway for new signups. 

The three cryptocurrency exchanges have shot to prominence, especially since last year, with the latest rally in assets like Bitcoin, Ethereum ETH/USD and Dogecoin DOGE/USD

HoBlocky Glasses And A ‘Freelancer’:  Budweiser Light Next gave a subtle mention to cryptocurrencies by including blocky spectacles as a reference to its Noun DAOs nong fungible token collection. 

TurboTax features a supposed freelancer and a future tax filler asking the question "What if ... I have no idea how to freelance but ... I invest in crypto from my hometown of Gravity, Iowa."

Sometimes you have an out-of-the-ordinary job that comes with out-of-the-ordinary expenses. No matter what your thing is, we can match you with a tax expert who gets you. https://t.co/JS3wdXqM4L #MyTurboTaxMatch #SBLVI #SuperBowl pic.twitter.com/r6n0hgO3oH

— Intuit TurboTax (@turbotax) February 14, 2022

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Photo: Courtesy of Keith Allison via Wikimedia