Canadian E-Sports Company Is Betting Its New Fan Engagement Platform Could Help Meet Growing Demand For Sports NFTs

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With capital continuing to flow into non-fungible tokens (NFTs), there is an increasing number of projects in a variety of sports leagues, including Major League Baseball, the National Basketball Association, Major League Soccer and combat sports entertainment such as Endeavor Group Holdings Inc.’s EDR UFC and World Wrestling Entertainment Inc. WWE. 

Professional services firm Deloitte has predicted that up to 5 million sports fans will purchase sports NFTs by the end of 2022, and that the market could reach $2 billion this year. 

Companies like Canada-based Fandom Sports Media Corp. FDM FDMSF TQ, which has developed a gaming and micro-services platform for Esports and a wagering and all-ages-welcome platform, are looking to give their customers a new twist on NFT investing.  

Fandom has completed its prediction engine and NFT marketplace www.fandomart.com. The company states that its development teams are implementing a gamification and rewards engine, incentivizing stream viewers to play and predict across their favorite forms of content. 

The company is expected to complete its gamification and reward engines by the end of the second quarter and says it will have the ability to present specific monetization and customer acquisition strategies to the global creator community and key industry stakeholders. The eventual goal for Fandom is to establish pilot and beta projects across myriad platforms.

"Given ever-escalating customer-acquisition costs for all wagering platforms and the lack of fully defined data streams for e-sports and other forms of content, our technical team has been developing a platform that will facilitate predictions in-stream or broadcasts across a spectrum of live and prerecorded events,” Fandom Sports CEO and President David Vinokurov said. “Fandom Sports will be casting a wide net for audience aggregation by embedding our technology with partner organizations.”

According to blockchain analytics firm Chainalysis Inc., the overall NFT market grew to almost $41 billion last year, a figure closing in on conventional art sales of around $50 billion. Recent estimates suggest that around 250,000 people actively trade NFTs every month on the platform.

Fandom has stated it will work with influencers, teams and organizations to capitalize on these growing trends and exploit the intersection of streaming, e-sports, sports and broadcast content with unique NFTs allowing specific utilities across a range of content platforms.

For more information on Fandom Sports Media Corp. go to www.fandomesports.com.

This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. 

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