Binance-backed SafePal wallet unveils fresh, new branding look and exciting extension product

A comprehensive crypto asset management platform

According to the International Monetary Fund (IMF), The estimated cryptos' market capitalization at $2.5 trillion with the exponential growth of the crypto-user base; around 2.3 million users own crypto-assets globe wide, up from approximately 1.9 million in 2020. The Crypto industry has become one of the fastest-growing industries. The rapid expansion has taken cryptocurrencies to the mass market and raised challenges, including scams, malicious actors, and knowledge gaps for new crypto adaptors.

SafePal is a Singapore-based company that aims to build the safest and most accessible decentralized wallet solutions to help the mass secure and grow their crypto holdings.  Founded in 2018, SafePal is the first wallet incubated and invested by Binance Labs, the venture arm of Binance. With the mission to make crypto secure and simple for everyone, SafePal has built comprehensive crypto asset management solutions, including hardware wallet, mobile wallet, extension wallet, cross-chain swap, trading service, and more. Till now, SafePal has supported 48 blockchains and 15 languages and serves more than 6 million users global-wide.

SafePal rebranding

On the 16th of August 2022, SafePal presented the rebranding campaign and revealed the new SafePal brand identity. An enhanced visual design experience has been implemented; a brand-new logo, a universal typeface, and a vibrant new color palette endorse the essence of security and innovation. A new user interface and interaction approach have been updated to the SafePal mobile App, extension, and firmware to deliver an integrated brand system. Furthermore, an upgrade domain migration from SafePal.io to SafePal.com provides easier access. The rebranding focuses on bringing a decentralized user-friendly experience with state-of-the-art industry security, features, and tools while crucially championing original core values and determination to establish "the most secure and accessible crypto asset management platform." 

Extension wallet introduced

Following the rebranding, SafePal launched the extension wallet to extend its otherwise extensive list of services, providing users a seamless product experience with more comprehensive and diversified wallet options, including hardware wallet, mobile wallet, and extension wallet. Originating from the first hardware wallet incubated by Binance, SafePal has transformed into a comprehensive crypto management platform.

The SafePal Extension wallet is compatible with more than 30 EVM(Ethereum Virtual Machine) and Non-EVM-based blockchain networks; from Bitcoin to Ethereum, Tron to Solana, Polygon to Atpos, it offers coverage of a substantial range of the crypto market and enables users to create or import multiple wallets through seed phrase, private key, and keystone; manage all the wallets in one place. Security has been further reinforced through connections to the SafePal App and the S1 hardware wallet, using the Air Gap feature to keep users' keys encrypted on the mobile device or entirely offline in the SafePal S1 hardware wallet. Users can easily secure, manage, swap, trade, and grow their crypto holdings without compromising asset security. Prior to Metamask, another integrated unique feature empowers users to access DApps of multiple blockchain networks and remain connected to DApps across different chains simultaneously. Therefore, the user no longer needs to switch networks as Metamask manually. The DApp connection will automatically redirect to the new wallet account even if the user changes to another wallet account. Support also goes beyond, as the NFT feature gives users the freedom to display, send, receive and manage their nonfungible tokens(NFTs) on the main page across multiple blockchain networks, including Binance Smart Chain, Ethereum, Polygon, and Solana ecosystems.

According to SafePal's CEO, Veronica Wong: "The launch of the new SafePal extension wallet officially marks a new milestone for SafePal to become one of the few wallets that provide integrated user experiences via the full suite of the hardware wallet, mobile wallet, and extension wallet. Through the extension wallet, we’re reshaping users' Web3 experience on the browser end."

Not your key, not your crypto

A series of centralized financial institutions collapsing and the liquidity crisis incidents affecting the crypto industry have reminded crypto users of the risks of centralized solutions. While Web 3.0 continuously builds, decentralized wallets become the most critical blockchain gateway portal. Not your key, not your crypto. More have realized the traditional centralized system's fragment, insecurity, and exclusivity while blockchain provides a unified and tamper-proof solution. Hence, a secure and user-friendly, decentralized wallet will be indispensable for users’ crypto journey.

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