Know Your Rights: How Rightsfually Simplifies IP Ownership and Content Distribution in Web3

Intellectual property turns artists into creators and creators into businessmen. It’s a fact intuitively understood that the person who creates the art should benefit from the proceeds of its impact on society and culture. 

Yet, as we all know, it is not always so. IP theft is rampant at every level of the creative industries, from the most gilded boardroom to the lowliest creator.

Despite a legal architecture that supports copyright law, it is nevertheless sometimes a slow, painful process for artists to be rightfully rewarded for their work, and an extremely expensive one for them to protect their natural intellectual property.

Intellectual Property Rights in the Digital World

Technology and the modern digital creative economies has only amplified this salient problem with the distribution of content and rights protection. The innate copy/paste possibilities inherent in digital media makes IP theft easier than it ever was before, and gatekeeping content to ensure it only is in the hands of those who are entitled to it is ever more difficult. 

The metaverse, web3 and the blockchain promises a new type of digital ownership for all the denizens of the upcoming virtual hubs of the future. With it, a whole new conceptual space of intellectual property is ready to be defined, alongside a whole new set of challenges that emerge through tokenized content creation. 

With these challenges come opportunities. The blockchain, with its immutable transactional proofs, authentication properties, and economical processing power, could be a perfect computational substrate for IPR management globally. It just needs the right tools.

Rightsfually: IP Rights for the Digital Age

Enter Rightsfually, a simplified solution for IPR management and distribution in web3. A set of tools that empowers every creator, filmmaker, poet, painter, musician, coder, game developer, and 3D modeller to own, protect, share, and allocate their content IP right at the source. 

Copyright infringement hurts creators at every level of the economy - particularly at the lowest end. An astonishing 3 out of 5 scriptwriters complain of copyright infringement, and daily in the courts expensive, fruitless battles are waged over who owns what. With Rightsfually, and their blockchain-powered IPR distribution system, these issues can be sorted with proofs, and such issues will become a thing of the past.

Rightsfually protects IP rights on-chain so that creators can track the usage and distribution of their content throughout its lifecycle. It lets creators seamlessly manage their content rights, and the licensing of those rights in multiple markets around the world. It gives even the smallest content creator the intellectual property protection that usually only the biggest firms can afford, creating notarised, on-chain contracts that they can use to prove the origin of a given piece of work should - or perhaps inevitably when - it is stolen.

The Economic Benefits of Strong IPR Management

Letting artists protect their IP value in web3, as well as maximise the efficiency and efficacy of its distribution, creates a more powerful long-tail for content creators where the rewards and revenues from creative industries are dispersed further down the pyramid, as everyone is working on a level playing field. It makes smaller content creators less vulnerable to bad actors stealing their work, especially when they are not likely to have the legal means to redress this in the courts. 

Better yet, should a piece of content prove to be successful, widely adopted, or otherwise sought after, a creator can - with Rightsfually - at any point transfer the ownership of that content to someone else in a manner that would be very difficult - and expensive - to achieve, in the normal world. 

No one wants to draw up contracts for a small Youtube video, a deal which may be worth not more than a few hundred dollars. However, being able to execute that transfer of rights on-chain could unearth a whole new economy of micro-rights distribution that adds incentive to creators to release their works into the market and offers a new revenue stream for talented people who have brilliant ideas but not end-product execution.

More than Rights: A Whole Content Distribution Network

Rightsfually does far more than simply create Rights NFTs for content creators using their services, it lets them distribute content directly to their audiences and to potential IP purchasers through the platform itself. 

Rightsfually also lets creators stream their content directly on its platform, letting them look for fans who admire their content, but also to other creators who want to use their work. For example, a game composer might be working on a new horror game and, through Rightsfually, finds the perfect melody for a particular level. Rightsfually will in time grow its content distribution services through TheAlly.xyz, creating a video-focused rights management platform for creators and artists who can use it to take advantage of micro-distribution, decentralised storage, and total network integration - all while keeping their rights safe.

Rather than go through the arduous process of buying those rights, that composer can simply purchase the NFT and be free to use the music for commercial purposes from that point forth. This marketplace of IP content that transfers more seamlessly from user to user will aid a creative explosion in new content. It also stops revenue leakage, where great content gets stolen so much that its artist no longer has the funds to continue making more - at great loss to the world. 

Say a writer has a hot new film script. Rather than sharing with a producer (or fellow writers who are editors) directly, they can tokenize the script, imbue it with IP protection, and then share it directly with the producer or fellow writers with no fear that one or both will steal the ideas contained therein. Rightsfually marks digital files with metadata, encapsulates it in a tokenized asset, and ensures that metadata is funnelled with that asset to any new platform it ends up on.

Simplifying the oppressive legalese and mental headache that comes with IPR management is Rightsfually’s main goal. The blockchains transparency and traceability means tracking the lifecycle of IP rights will be the easiest it's ever been, and ensure that the content is delivered exactly to who it is supposed to. 

Why IPR Management is Essential in Web3

Around this core mechanic, Rightsfually is building a large, cohesive ecosystem that lets creators make, protect, and sell NFTs and power up monetization for their latest project. The legalese of that, too, can be protected through the Rightsfually app, so buyers have a complete understanding of the creators and communities they are buying into. By democratising the content distribution process end to end, it creates a world where intellectual property rights are treated with the respect they deserve.

This post was authored by an external contributor and does not represent Benzinga's opinions and has not been edited for content. This content contains sponsored advertising content and is for informational purposes only and not intended to be investing advice.