30 People to Watch In Web3: Maika Isogawa, Walking the Tightrope Between Web3 And Mainstream Adoption

Maika Isogawa is the founder and CEO of Webacy, a crypto security company that helps users protect their digital assets, particularly with self-custody and cold storage solutions.

Isogawa also acts as the public face of the company by contributing articles and podcasts on its site.

“Combined with the countless exploits that occurred earlier this year (notably Atomic Wallet), hacks account for over $700 million in cryptocurrency stolen in 2023 to date," Isogawa stated in a recent post.

"What will it take to halt these attacks taking place on the protocol, smart contract, and even on a national scale? Beyond actions that retail investors can take to ensure their assets are safe, institutional players must take precautions to minimize risk.”

Isogawa shared in an interview that she created Webacy because of her own experience of having her digital wallet drained by a scammer link on Discord. She also feels strongly about the need to protect digital assets and make provisions for what happens to them after users die.

Why Isogawa is someone to watch in Web3? Isogawa is significant partially because of who she is. Isogawa brings the perspective of a younger generation, of a global citizen and of a successful woman leader in Web3. What makes her work even more notable is that she speaks specifically to a crossover audience, not just pumping out articles and media to reach the relatively tiny sphere of the already converted, but speaking in simple terms to those who are just testing the waters in crypto.

Perhaps playing that key role, walking the line between Web3 and the general population is part of why she was selected as part of Forbes 30 Under 30 - Consumer Technology (2022).

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According to her LinkedIn page, “Webacy is hella venture-backed.” In February 2023, Isogawa published an article on Webacy’s site that announced a successful $5 million fundraise and named gmjp, Gary Vaynerchuk & AJ Vaynerchuk, Mozilla Ventures, Soma Capital and Quantstamp as some of their investors.

As the CEO of Webacy, she is helping to ideate and develop tools and services meant to make self-custody safer and easier while at the same time sticking to principles of self-custody, an important distinction when contrasted with crypto’s most famous disasters, such as the FTX FTT/USD debacle.

Since Isogawa studied artificial intelligence at the prestigious Stanford University, her spirit of innovation, awareness of the new technology and focus on helping the crossover audience have a good experience and remain protected in their crypto involvement, Isogawa is definitely someone to watch in Web3 for 2023.

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Photo: Courtesy Webacy