Kevin Hart Steals A $20 Million NFT In His Latest Netflix Movie: 'Bullish,' Says Social Media

Non-fungible tokens (NFTs) may not be as hot as in 2021, but Kevin Hart's new Netflix movie "Lift" shows the cultural phenomenon still has life.

What Happened: One of the film's plot points revolves around the main characters stealing a single-edition NFT created by an anonymous digital artist and worth $20 million. Crypto enthusiasts on X see the movie as bullish for mainstream NFT adoption.

One user tweeted, “Bringing exposure to NFT’s and legitimizing them to millions of normies. Bullish.”

Another X user reacted with the words “We. Are. So. Early.”

"Former Wall Street Macro Trader" Wizard of SoHo said:

So watching the LIFT movie … 15 mins in…

Kevin hart and team are stealing an NFT at an auction.

A whole heist movie with one of the top stars… and the start of the movie is about stealing and selling an nft for 89mm dollars …

And you are fading NFTS? Lfmao

— Wizard Of SoHo (🍷,🍷) (@wizardofsoho) January 13, 2024

Read Next: Trump NFT Sales Surge 81% As Vivek Ramaswamy Quits 2024 Presidential Race, Endorses Ex-President

Why It Matters: The "NFT Awareness and Adoption Report" report by Security.org found that ownership of NFTs grew from an estimated 4.3 million to 9.3 million people between 2021 and 2022. 

The report also indicates that around 7% (or 16.3 million potential customers) of non-NFT owners said they are likely to purchase one in the upcoming 12 months.

Familiarity with NFTs also rose from 20% in 2021 to 65%, driven by factors like the increasing popularity of cryptocurrency, the growing number of NFT creators and celebrity buzz around NFTs.

While the NFT market has cooled from its peak, they remain a feature in pop culture through movies like "Lift" and appearances on TV.

Also Read: GameStop Shuts Down NFT Platform Citing 'Continuing Regulatory Uncertainty'

Image: Shutterstock