Former first lady Melania Trump unveiled a necklace and non-fungible token (NFT) collection on the Solana blockchain in time for Mother's Day.
The project, called Her Love & Gratitude features a gold flower pendant that can be engraved with up to 12 characters on each of the left, right and center of the pendant. It also comes with a matching adjustable gold chain and retails for $245.
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"Being a mother is one of the most important roles in life. For this Mother's Day, I have designed the Her Love & Gratitude necklace to express immense gratitude and honor all mothers," Trump said in a statement on April 21.
Each necklace purchase is accompanied by an NFT on the Solana chain.
This is not the first time that Melania or Donald Trump has benefited from the sale of an NFT project. Melania has taken part in several projects, including the Head of State Collection and more recently a 1776 Collection for the Fourth of July. However, neither of the projects have performed well. The Head of State Collection originally sold for over $180,000 but has since plummeted in value.
Former president Trump has also been involved with NFTs. His name, image and likeness have been used to market and sell multiple NFT collections, such as the Trump Digital Trading Cards. The collection features 45,000 NFTs that were initially sold for $99 each. However, the floor price of the project is currently sitting at around $250. Additionally, Akrham intelligence discovered Trump's crypto wallet, which has received over 1,800 Ethereum (ETH). While Trump has sold some, he still holds several million dollars in the portfolio.
While Donald Trump has had more luck with NFTs than his wife, the former first lady is still hoping to increase attention and sales by offering NFTs. Is it a good idea to buy one?
Donald Trump's NFTs have performed well and would have generated a profit if you bought them for the initial listing price. While this could potentially mean that NFTs associated with the Trump name could be profitable, some of Melania's past projects have lost significant value for investors. Trump's NFT projects have had a clear cap on the supply, while Her Love & Gratitude does not seem to have a limit on the amount that can be sold.
While there is a small chance that the necklace and the NFT could sell for more on the secondary market, it is unlikely because of the supply and past NFT projects from Melania Trump. The NFT is probably only worth it if you also intend to give or use the necklace for Mother's Day, which falls on May 12.
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