As the 2024 U.S. presidential election looms, attention is turning to pop superstar Taylor Swift and her potential endorsement of Vice President Kamala Harris.
What Happened: According to prediction market platform Polymarket, there’s currently a 77% chance that Swift will support Harris, though this figure is down from the over 85% chance when the market started trading.
Swift’s political journey has been closely watched since she broke her long-standing silence on political issues during the 2018 midterm elections.
In an Instagram post on Oct. 7, 2018, Swift endorsed two Democratic candidates in Tennessee, marking her first public political statement.
This move had immediate impact, with Vote.org reporting a spike in voter registration in the 24 hours following her post.
In the 2020 presidential election, Swift took her political engagement further.
She officially endorsed Joe Biden and Kamala Harris in October 2020, about a month before the election.
Her endorsement came through a cover story for V Magazine, where she stated, “I will proudly vote for Joe Biden and Kamala Harris in this year’s presidential election.”
Now, as the 2024 election approaches, speculation about Swift’s potential endorsement is sparking debate.
One Polymarket user, identified as “Swiftieeeee,” stated, “Every Swiftie knows that she will 100% endorse Kamala, just like she endorsed Biden. This is free money from delusional republicans.”
However, not all users share this certainty.
Another commenter, “vote.fun,” cautioned about the potential backlash, noting, “No reason to make half of your fans hate you…”
A more nuanced perspective came from user “HaterzLoserz,” who pointed out, “This could go either way, but 20c seems like decent price to me on No. The endorsement may yet come, she didn’t endorse Biden until early October. However, she has many tour dates in the US leading up to the election, including the 1st, 2nd and 3rd of November.”
This user also highlighted Swift’s previous statements about not wanting to put her concert-going fans at risk or potentially attract violence, suggesting that Swift might opt for a more subtle approach to political support.
Swift’s political influence is undeniable.
In 2020, her tweet criticizing then-President Trump’s stance on the US Postal Service and mail-in voting became her most-liked tweet ever, garnering over 1 million likes.
Her documentary “Miss Americana,” released in January 2020, provided insight into her decision to become more politically active, showing her grappling with the potential consequences of speaking out.
As the election draws nearer, Swift’s massive fan base of “Swifties” and her broader cultural influence make her potential endorsement a topic of significant interest.
Her decision could have substantial implications for voter engagement, particularly among younger demographics.
The discussion around Swift’s potential endorsement reflects the broader trend of celebrity influence in politics, a topic likely to be explored at Benzinga’s upcoming Future of Digital Assets event on Nov. 19.
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