The Internet of People — How One Man's Passion Empowers the IotaCommUnity

Photo courtesy of City Center Allentown

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

In a play on words, Terrence DeFranco points out that “comm” represents both communications and community. DeFranco, the CEO and president of IotaComm stresses that it’s the community that makes what his company does so important and why his solutions are designed with an extreme sense of purpose.

Every successful company begins with a story. And, many stories start with a founder who had a deep-rooted passion to make a difference in the world. It’s those emotions that drive people to create, take action and solve problems in fresh ways.

IotaComm is unique because although the company powers smart buildings and cities, it also brings next-generation wireless connectivity to folks in the most rural of areas via low-powered communication.

A Digital Revolution

“The Industrial Revolution was the 20th century,” states DeFranco. “The 21st century is a digital revolution.”

DeFranco explained that a digital divide exists, and whether we like it or not, the world is moving towards smart technologies and automation. He considers IotaComm a welcome bridge between people and a world of innovation.

His company fills voids in connectivity that other technologies left behind — serving the community by finding solutions where the digital divide negatively impacts individuals.

IotaComm connects in the most rural areas more effectively than prevailing wireless technologies, including 5G by powerhouse telecommunications companies such as Verizon VZ, T-Mobile TMUS or AT&T T. Its connectivity spectrum allows for easy penetration at very long distances where there just isn't any other type of wireless connectivity — or where there are physical barriers made of concrete, steel or glass.

The devices themselves communicate through low-power sensors smaller than a fingertip and a form factor the size of a pack of cigarettes. The base radio consumes extremely low amounts of energy where very little power is emitted at all.

All hardware can be recycled, including the device, battery and sensors, leaving little-to-no carbon footprint behind and minimal impact on the environment.

DeFranco compared the technology to that of a remote garage door opener or a wireless baby monitor — meaning the technology is safe, is set to its own frequency and won’t interfere with the health of its users.

IotaComm Is the Evolution of Connectivity

A new frontier, “it’s not just about commercialization, revenues and profits. This is about being able to deliver what is becoming necessary, basic utility services created around connectivity,” states DeFranco, “especially in communities that don’t have access to it.”

The primary concept of smart buildings and homes is that gadgets and utilities talk to each other and the data centers around them. Leveraging this type of connectivity, users can deploy a low-cost, ubiquitous means of communication using the Internet of Things (IoT) and automation to make life more efficient.

IotaComm uses these data centers to gather data relating to the health, safety, and sustainability of its users. Action-driven analytics allow devices to analyze data and help users better control the world around them.

It comes from the heart. And that’s what brings DeFranco and his team to work every day.

As part of its mission, his company has set out to drive sustainability, energy reduction and carbon elimination in the atmosphere. IotaComm’s entire infrastructure was built on the idea that it should be environmentally-friendly. Its reach is extremely broad, and it communicates across a vast area — reaching a radius as far as 30 miles away.

In the same sphere, the company has found a way to maximize its services with a greater purpose. By advancing and optimizing sustainability initiatives, IotaComm encourages its users to embrace a greener tomorrow.

“I’m a sentimentalist. Something will impact me. And, I just gravitate towards it, jump on it and try to make a difference,” DeFranco states. “I was on a quest to try to figure out how we can position ourselves to bridge the digital divide, both for commercial applications, as well as for community good.”

A Resilient Network Creating a Paradigm Shift

In the U.S., the advantage of IotaComm’s connected network is that its low power wide area network (LPWAN) frequencies fall within a licensed FCC (Federal Communications Commission) spectrum — sort of what you would think of AM/FM bands on the radio or Nextel’s chirp technology to keep all communications private and secure, at peak performance and with minimal interference of third parties.

It’s simple to use, and there’s no real learning curve hindering the user experience. This technology doesn’t require end-users to adapt to a new way of doing things. And, many tools can be integrated within the network.

IotaComm has set out to improve experiences, provide more options and to make life better for the entire community.

Users can continue doing what they have always done — only with more capability.

To learn more about what IotaComm is doing to change lives, visit https://www.iotacommunications.com or https://www.iotacommunications.com/investor-relations to join the movement.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.