Is Now the Right Time To Invest in The Alcoholic Beverage Market?

Photo by Erol Ahmed on Unsplash

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

Drinking arguably holds a special place at the center of American culture. The country’s attitude toward the act of imbibing has been fraught with dichotomies, yielding a complicated relationship. According to The Smithsonian, American colonists in the Revolutionary period drank roughly 3 times what Americans drink today. Many of the Founding Fathers had famous appetites for alcoholic drinks.

Then in the early 20th century, teetotalers pushed through the 18th Amendment, and alcohol was banned. America’s thirst for the substance remained strong, however, and the Prohibition Era was born, with bootleggers quickly picking up the slack. Americans then repealed the 18th Amendment with the 21st. Today, ⅔ of Americans have consumed alcohol in the last year.

A level of consumption like this means big business for the alcohol industry. According to Statista.com, revenue in the American alcohol market is expected to hit almost $250 million by the end of the year. Led by companies like Constellation Brands Inc. STZ and Anheuser Busch Inbev SA BUD, the industry is projected to enjoy a healthy 9.06% compound annual growth rate (CAGR). For each customer, the industry sells an average of about 25 gallons.

This booming industry has attracted all sorts of celebrities. Kendall Jenner is a part of 818 Tequila, while George Clooney has Casamigos. Ryan Reynolds is an owner and the face of Aviation Gin. Even electric-vehicle darling Tesla, Inc. TSLA briefly sold Tequila.

Is now the right time to invest in an alcohol brand?

AsomBroso Tequila thinks so, and tequila especially. The tequila brand is what it calls an “ultra-premium” tequila. It is intended to be “savored one sip at a time.” The tequila was created by California Tequila, Inc., which has sales of over $20 million.

Its tequila won the award for “Top Tequila” at the San Francisco World Spirits Competition. It also won a 97 rating from Tasting Panel Magazine, the highest rating a tequila has garnered from the publication.

AsomBroso believes that it is uniquely situated in a market that is expected to reach $14.7 billion by 2028, according to Fortune Business Insights. The company is currently undergoing a Regulation A+ offering, meaning it is open to investments from the general public.

If you are interested in becoming an investor, you can check out AsomBroso’s crowdfunding site here.

It is recommended to read the Offering Circular and Risks related to this offering before investing. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA /SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.