Could Tequila Be a Way To Diversify a Portfolio?

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The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

The stock market has been good to investors for most of this year but with recent concerns surrounding political turmoil at home and abroad, a precarious real estate market in China, and record inflation, some are saying that the market looks to be slowing down.

The consumer price index, or CPI, released recently showed a 6.2% rise from last year. This jump marks the biggest increase in over 30 years and well above the federal reserve’s expected target. With this news, many investors are looking to reduce their exposure and diversify.

As Peter Bernstein said, “Diversification of risk matters not just defensively, but because it maximizes returns as well because we expose ourselves to all of the opportunities that there may be out there.”

AsomBroso Tequila believes that it can provide a solid option for investors looking to diversify. The brand specializes in high-end specialty tequila, intended to be “savored one sip at a time.” In fact, AsomBroso was awarded “Top Tequila” honors at the San Francisco World Spirits Competition and won a 97 rating from Tasting Panel Magazine, the highest rating a tequila has garnered from the publication.

The market is traditionally believed to be “recession-proof.” The thinking goes that when the economy is strong, people are happy and want to celebrate and when it is not, people will drink to distract themselves from their economic woes. Whether this is true or not, the reality is the alcohol industry, dominated by the likes of Constellation Brands Inc. STZ and Anheuser Busch Inbev SA BUD, can end up performing well over time. People like to drink.

Asombroso says that more and more, people like to drink higher-end, quality alcohol. As research firm Fortune Business Insight puts it in a recent report, “Premiumization has become a trend in recent years as consumers are inclining towards quality over quantity...the strong growth in terms of revenue in the alcoholic beverages industry was mainly attributed to the rising demand for high-end premium and super-premium spirits.”

AsomBroso hopes to take advantage of this trend. The company says it is committed to excellence and innovation. It has an anejo tequila aged 11 years in French oak barrels and another tequila that rests in Grand Marnier barrels for 10 years.

With its partnership with RNDC and Johnson Brothers, the company has distribution access to the complete U.S. market. It believes this connection will allow the company to grow exponentially.

If you’re interested in learning more about AsomBroso, you can take a look at its crowdfunding page here.

It is recommended to read the Offering Circular and Risks related to this offering before investing. This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA /SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.