An Elevated Retail Advertising Experience With VSBLTY's Cutting-Edge Computer Vision AI

Jay Hutton, the CEO, President, and Director of VSBLTY Groupe Technologies Corp. (OTCQB:  VSBGF | CSE:  VSBY | Frankfurt  5VS), delves into the company's latest technological breakthroughs, the strategic acquisition of Shelf Nine, and a recent deal within an NBA arena. 

Jim Gordon 

- Hi, I am Jim Gordon, and you're watching "Mark One Minute." Joining us is Jay Hutton. He's the CEO and President of VSBLTY Groupe Technologies. Jay, welcome back. 

Jay Hutton 

- Thank you, Jim. Good to see you. 

Jim Gordon 

- Good to see you, sir. Okay, tell our viewers a little bit about VSBLTY and the benefits of merging the technology of VSBLTY with a retail media network. 

Jay Hutton 

- Well, for the first many years of our existence, we were an R&D company focusing on computer vision and artificial intelligence. Briefly, what that is the ability to take video streams from cameras to understand context. How many men, how many women, how many 25-year-olds, how many 35-year-olds, how many unhappy people, how many happy people? 

Jim Gordon 

- Right. 

Jay Hutton 

- And this becomes an incredibly valuable technology as you apply computer vision to advertising. Advertising in retail, your regular Shoppers Drug Mart or your Kroger, has had advertising for as long as they've existed. 

Jim Gordon

- Right. 

Jay Hutton 

- We're now converting that to digital and then measuring it with computer vision. So not only do brands have the ability to deploy digitally in-store, but now they can measure that experience, which leads to ROI, which leads to greater investment in that technology. This is why retail media is gonna be so explosive. 

Jim Gordon 

- You recently announced VSBLTY's acquisition of Shelf Nine. How does that affect the company? 

Jay Hutton 

- Well, Shelf Nine is a retail media network. They deploy physical, and digital displays in grocery, convenience stores, and various other retail-type outlets, predominantly in the Northeast category, which is a very high value from an advertising perspective, New York, Washington, and Philadelphia. We deploy our tech stack to support that technology. But what's really nice about that deal is it puts us in the last mile. It puts us at the advertising interface with the customer. We've never been there before. We're a tech stack company. Part of what we do is deliver the utility to provide that capability. But what's nice about this as well in the past, we've always been on the bridge; we've never been at the helm. We're at the helm, which means that we have greater attractiveness and greater connectivity to the actual deployment of the technology. 

Jim Gordon 

- Jay, tell us about the technology you recently deployed and finalized in a deal with an NBA arena. 

Jay Hutton 

- Yeah, one of the things about dealing with large brands and large professional sports organizations is they don't let you talk about a lot. But one of the things that's deployed is a cooler application for a very large beverage company, which is branded in the arena. And it's with our new technology, which is transparent cooler glass. It shows messages on the glass, but then the glass is also sees through to the cooler. So it's a very unique technology. By the way, all of this is measured with computer vision, so we get a metric at the end. We get what we call a "data dividend." We can tell Coca-Cola, or whomever, what kind of interface or interaction they've had with our audience, so it's a breakthrough opportunity for us and a significant deal. 

Jim Gordon 

- And Jay, what is the strategy behind the recent consolidation of VSBLTY shares? Jay Hutton

- Well, we heard on a fairly regular basis I'm in charge of the capital market side of the company, which is sometimes good and sometimes bad. I'm very much in the business as well, so I'm not just a capital markets guy. 

Jim Gordon 

- Right. 

Jay Hutton 

- But we were hearing pretty consistently that we had too many shares issued and outstanding. So we had to make a move on that if we were gonna position for growth. So we did that by virtue of a 10-to-1 rollback, which, I think, has resulted in the kind of outcome we expected. We're getting far more interest from noteworthy parties. We've got strategic participants that are talking to us that weren't talking to us before. So, we'll see, but that was the objective and we think it's achieving the outcome. 

Jim Gordon 

- This leads us right to our last question, what is next for VSBLTY? 

Jay Hutton 

- Well, I think we've talked before, Jim, that the company has a foot in the retail camp and a foot in the security camp, both of which are inspired by and driven by this computer vision utility. On the security, it does different things, and we've just discussed what it does on the retail side. The very next thing for the company is that we're gonna start doing more deals on the security side, and in short order, I think. They're much harder and take longer to do because usually, the customer's a sovereign government. But that's what I think is immediate for us in terms of the next steps. That, and strategic relationships with large go-to-market partners. 

Jim Gordon 

- Jay, it's always fascinating when we talk. Thanks for joining us. 

Jay Hutton 

- Thank you, Jim. 

 

ABOUT VSBLTY GROUPE TECHNOLOGIES CORP.: 

VSBLTY (OTCQB:  VSBGF | CSE:  VSBY | Frankfurt  5VS) stands as a global leader in Artificial Intelligence, specializing in real-time facial recognition, their cutting-edge technology significantly elevates retail brand engagement allowing for in-store digital displays and real-time measurement.

 

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