Akamai Launches Brand Protector, Offers Shields Against Fraudulent Impersonations

  • Akamai Technologies Inc AKAM launched a new solution, called Brand Protector, to shield against fake websites and phishing attacks.
  • Brand Protector helps organizations retain and enhance customer loyalty while minimizing loss, productivity drops, and negative customer feedback.
  • According to Google, more than 50,000 new phishing websites are created every week, amplifying the global issue of fraudulent impersonations.
  • The solution, which aids in detecting and disrupting phishing sites, fake stores, and brand impersonations, uses a four-step approach to address the problem.
  • Brand Protector inspects trillions of digital activities daily, across both internal and external sources, to detect abuse of an organization's brand and prevent the company's revenue loss.
  • Last week, Akamai boosted its API security portfolio through Neosec acquisition.
  • Price Action: AKAM shares closed higher by 0.11% at $80.94 on Friday.
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