Akamai Launches Brand Protector, Offers Shields Against Fraudulent Impersonations

Akamai Technologies Inc AKAM launched a new solution, called Brand Protector, to shield against fake websites and phishing attacks.
Brand Protector helps organizations retain and enhance customer loyalty while minimizing loss, productivity drops, and negative customer feedback.
According to Google, more than 50,000 new phishing websites are created every week, amplifying the global issue of fraudulent impersonations.
The solution, which aids in detecting and disrupting phishing sites, fake stores, and brand impersonations, uses a four-step approach to address the problem.
Brand Protector inspects trillions of digital activities daily, across both internal and external sources, to detect abuse of an organization's brand and prevent the company's revenue loss.
Last week, Akamai boosted its API security portfolio through Neosec acquisition.
Price Action: AKAM shares closed higher by 0.11% at $80.94 on Friday.