Apple Cuts Sales Outlook For Mixed-Reality Headsets Before Launch In June: Report

Apple Inc. AAPL has lowered the sales estimates for its mixed-reality headsets, even before it is supposed to launch in June.
The company initially hoped to sell about three million units a year, but it slashed its sales forecast to nearly one million, then to 900,000 units, Bloomberg reported.
On June 5, Apple is expected to introduce the mixed-reality headsets at the Worldwide Developers Conference.
Also Read: Apple Races Against Time: High-Stakes Launch of $3000 Mixed-Reality Headset Amid Intense Competition
The new headsets are expected to contribute more than $25 billion annually to the company’s revenue. The headset could be priced at around $3,000.
The company plans to sell the device at its approximate cost price rather than at a loss, as initially considered.
Unlike other Apple products, the device is debuting in a still-experimental mode.
After seven years in development before hitting the market, Apple sees a slower headset adoption than the Apple Watch or iPhone.
Some Apple employees and suppliers tried to buy more time for the product, given the challenges of integrating the headset with new software, its production, and the broader market.
Apple offers the headset with a battery in a pack that fits in one hand and is separate from the goggles.
The company has always been a forerunner in introducing new software features that leverages machine learning and artificial intelligence.
It has recently launched a new assistive technology to empower users with cognitive, speech, and vision disabilities.
Price Action: AAPL shares are up 0.94% to $174.34 in the trading session on the last check Thursday.