Mastercard Expands Partnership With UniCredit To Implement Single Card Multi Market Strategy

Mastercard Incorporated MA has announced the global expansion of its payment partnership with UniCredit SpA UNCFF.
The agreement extends to 13 banks in 12 markets across all card products, totaling 20 million cards.
"UniCredit has been an important partner for many years," said Michael Miebach, CEO of Mastercard. "This expanded relationship will build on that experience to bring new innovations to UniCredit cardholders."
This is the first time any sizeable commercial bank has implemented a "single card multi market strategy" of this scale in Europe.
The development, buffered by Mastercard's expertise in the card payment space, includes digitalizing payments solutions and offering multi-functioning solutions with a fully equipped card.
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With the deal, UniCredit will leverage Mastercard's brand platform and sponsorship marketing assets to deliver a simplified core product proposition with a full suite of in-app solutions across multiple payments rails.
Price Action: MA shares are trading higher by 1.05% to $373.91 on the last check Friday.