Why D-Wave (QBTS) Shares Are Surging Today - Interpublic Gr of Cos (NYSE:IPG), D-Wave Quantum (NYSE:QBTS)

D-Wave Quantum Inc. QBTS shares are soaring on Thursday after inking a pact with Interpublic Group Of Companies, Inc. IPG.
Under the deal, the companies will work together on quantum computing applications that fuel innovation in marketing investments, strategy, and marketing campaigns.
Also Read: D-Wave Quantum's AI/ML Commercialization Strategy Wins Analyst Conviction; Expects Continued Momentum
IPG recently launched a pilot program with D-Wave to build marketing optimization equations for one of the company's top 20 clients to optimize campaigns in a retail environment.
"Breaking through to reach the right customer at the right time remains a difficult challenge given the vast number of variables to consider," said Dr. Alan Baratz, CEO of D-Wave.
"We're excited to work with IPG to bring the power of quantum to advertising optimization, more efficiently harnessing a massive amount of data to create hyper-targeted campaigns that drive desired outcomes for brands," he added.
Price Action: QBTS shares are trading higher by 26.6% to $1.5961, while IPG shares are trading higher by 1.37% at $37.70 on the last check Thursday.

Why D-Wave Shares Are Surging Today