- Victoria's Secret & Co VSCO and Amazon.Com, Inc. AMZN Amazon Fashion have expanded their collaboration with the development of a cross-category shopping experience.
- Victoria's will be expanding its current product assortment in Amazon stores to include fashion items.
- Customers can shop more than 4,000 items across Victoria's Secret and PINK, including the brand's best-selling bras, panties, sleep, swim and lounge wear, in the official Victoria's Secret Amazon Fashion Storefront.
- Select bra and apparel styles will additionally be eligible for Amazon's Prime Try Before You Buy program, where the customers can try eligible items at home before buying them.
- Also Read: Victoria's Secret Navigating Unsettled Macro Environment, Analyst Lowers Expectations
- "Following the success of previous product launches, we have continued to expand our assortment offering with Amazon Fashion and it remains a natural extension of our owned channels," said Greg Unis, Chief Growth Officer at Victoria's Secret.
- The collaboration marks the first time Victoria's Secret lingerie and apparel styles are available through a retail partner in North America.
- Price Action: VSCO shares are trading lower by 0.16% at $18.57 on the last check Tuesday.
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