Adobe Brings Image-Creating AI Tools Firefly And Express To Enterprises To Cater To Content Creation Demand

Adobe Inc. ADBE launched a new generative AI offering in Adobe Summit EMEA 2023, which brings Adobe Firefly and Adobe Express to big companies worldwide, with PI indemnity.

Firefly for Enterprise will cater to the surging demand for digital content at scale and help enterprises optimize costs while creating content. 

This new offering will bring generative AI image creation and editing capabilities to millions of enterprise users who will be able to modify images in Creative Cloud, Express, and Experience Manager.

Multiple brands, including Dentsu Group Inc.DNTUF, International Business Machines Corporation IBM, and Mattel, Inc. MAT, are already working with Adobe to explore how Firefly can help drive efficiencies, reduce costs, and accelerate their content supply chains.

At the summit, Adobe also announced powerful generative AI innovations in Adobe Experience Cloud that accelerate profitable growth for enterprises.

The company launched Adobe Sensei GenAI at the summit, boosting productivity and customer experience management.

Also Read: Adobe, The Secret AI Play? Why This Analyst Just Bumped Up Price Target

Price Action: ADBE shares are trading higher by 4.8% to $438.56 on the last check Thursday.