Apple Vision Pro Headset Too Expensive? Jim Cramer Explains Why The $3,499 Price Tag May Not Matter

Prominent market commentator Jim Cramer reportedly observed that some have rationalized the steep cost of Apple Inc’s AAPL Vision Pro by considering it would pave the way for less expensive headsets of a similar type.

"For the first time in history, we don't have a fair fight among the three major wireless carriers," Cramer said, according to a CNBC report. He pointed out that Verizon Communications Inc. VZ offers customers a free iPhone 14 while T-Mobile Us Inc TMUS offers $830 off certain phones and AT&T Inc. T provides about a $700 discount. According to the expert, it's no skin off Apple's nose if these carriers choose to ignore the sticker price.

Also Read: Everything You Need To Know About Apple Stock

"But if I were T-Mobile, I'd be thinking when can we ship, because this would be a price war where there would only be one winner, the one without the dividend. They need something that would let them deliver a knockout blow against AT&T and Verizon, and maybe that's exactly what Apple is about to give them," he stated.

Price Action: Shares of Verizon, T-Mobile and AT&T have registered negative gains this year. However, Apple shares are up over 46% during the period. Although many have opined that Apple's Vision Pro is expensive, certain experts feel there is much more to it. For instance, Deepwater Asset Management managing partner Gene Munster reportedly said eventually 10% of the company's revenue is going to come from the device.

Apple shares closed 1.56% higher on Monday to hit a lifetime high of $183.79, according to Benzinga Pro. However, UBS downgraded the iPhone maker's stock to ‘Neutral' from ‘Buy' late Monday, saying iPhone demand may remain under pressure despite growth in emerging markets, according to a CNBC report.

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