Unilever Scoops Frozen Yogurt Brand Yasso For Undisclosed Sum

Unilever Plc UL has entered into an agreement to acquire Yasso Holdings Inc, a premium frozen Greek yogurt brand in the U.S. The financial terms were not disclosed.

The acquisition is aligned to the premiumization strategy of Unilever’s ice cream business group.

Yasso joins other premium brands in the portfolio, including Ben & Jerry’s, Magnum and Talenti.

Yasso’s products respond to growing demand in North America for on-the-go, healthier and indulgent frozen snacks with products containing less than 150 calories.

Yasso currently offers 11 flavors of novelty stick Bars, four flavors of Chocolate Crunch Bars, three frozen Greek yogurt Sandwiches, three flavors of bite-size Yasso Poppables and four Yasso Mochi.

"This acquisition is a great step in the evolution of our Ice Cream portfolio in North America towards high growth spaces,” said Matt Close, President Ice Cream Unilever.

The transaction is expected to close in the third quarter of 2023.

Price Action: UL shares are trading higher by 0.78% at $50.61 in premarket on the last check Thursday.